What Do Patients and Parents Look for When Choosing an Orthodontist?

 What do patients and parents look for when choosing an orthodontist?By: Mandy King
Client Support Associate

Every orthodontic practice is different so potential patients and their pa
rents will be looking for what looks like the “complete” package. Putting yourself in their shoes, let’s see what that looks like.

Parents want an office environment where their kids feel comfortable. Not only with their surroundings but with the doctor(s) and team members. The first impression of your office is usually a ‘make it or break it’ moment. As soon as parents walk in the door, they are looking around to see if the waiting room is clean and inviting. They will then make a mental note if their interaction with the front desk is a pleasant experience. Your team needs to be aware of how important that first touch truly is to a parent!

Every parent is paying attention to the treatment fees. Several parents might even get second or third opinions. However, that is not always the deciding factor. Parents also value the quality of orthodontic care their children will receive. If they have been referred to an orthodontist by their child’s dentist and other parents that rave about the quality of your practice, price can become a secondary consideration. Let’s face it, word of mouth referrals are a key to a thriving orthodontic practice.

Patients also like to feel like they are the only one in the room while they are being cared for so paying attention to them is of utmost importance. Your team members should carry on conversations with patients and make them feel important during their time in the clinic. Parents like to see that their kids are being treated with individual attention as well. Therefore, when it comes to the new patient appointment, it is crucial to exemplify these qualities so that the parent and patient will choose your practice for their orthodontic care.

Having a “patient-first” approach is certainly what every parent or patient likes to see!

Orthodontic Job Opportunity: Raleigh, North Carolina

Raleigh_BlogRaleigh, North Carolina is the place to be and we have a great opportunity for an orthodontic associate!

The streets in the heart of the city are lined with many oak trees making Raleigh known as “City of Oaks” which helps further the family-friendly atmosphere and welcoming community. This state capital is also known for its universities, including North Carolina State University and is part of the Research Triangle Park. This region is luring new residents every day with strong job growth and a high quality of life. Many of the people who call this metro area home are young, friendly, diverse, and educated. U.S. News ranked Raleigh #10 in Best Places to Live and Money Magazine describes Raleigh as the ‘Best Big City in the Southeast’.

To learn more about this practice opportunity, please forward your CV and letter of interest to shannon@bentsoncopple.com.

What Should Be Accomplished During an On-Site Visit Interview?

What should you accomplish on a site visit interview?By: Shannon Patterson, CPR, CMSR
Partner, Kolbe Certified™ Consultant

When a potential employer and/or partner is interested in you, chances are you will be invited to visit the practice. Whether it is your first opportunity post-residency or you’re moving on from a previous opportunity you need to make the most out of the site visit. You should know a few basics and questions to ask about the practice and community to ensure you find the right opportunity in the right place.

When, What, and Who?
As you share with co-residents you will quickly realize that no two site visits are the same. It will be up to you to do some homework before the visit to ensure you get the most out of it. Understanding the three basic W’s – the when, what, and who will help you prepare for the visit.

When Does a Visit Take Place?
Typically you are invited to visit a practice after initial conversations with a potential employer and confirming you both are interested in moving forward. At this point, you should understand the position and have a genuine interest in the practice and the community in which it is located. I have had candidates visit practices as early as their first year of residency if the practice meets their goal parameters and is located in their geographical area of interest. Most potential employers, especially those offering a path to equity, are looking for a person who can adapt to their practice culture and they are definitely willing to wait on the right candidate.

What Does the Visit Include?
A site visit is designed to showcase a practice and the community and what it has to offer a candidate in a very short amount of time. We highly recommend an overnight stay to maximize the visit. Most of the time the visit is tailored to each candidate but has a standard format which usually includes additional interviewing with the doctor, meeting with the team, clinical shadowing, touring the community, dinner with spouses and possibly a social event in the community. We also recommend meeting with a local realtor if you feel strongly that you will accept the position.

Who Should Join You?
Although it is you the practice is interviewing if you are married your spouse will likely have a very important role during the visit. Orthodontic practices typically are very involved in the communities they serve and want to ensure that you and your family will feel comfortable and welcomed. Spouses are often the number one reason candidates reject a job offer especially if the spouse did not attend the site visit. One of the most important parts of the site visit is to envision yourself and your family living in the community where the practice is located. The second part of the “who” question I often hear is “who” pays for the site visit? A potential employer should pay for you to visit the practice. That usually includes airfare, hotel, and a rental car. It is customary that the potential employer reimburse you for travel expenses after the site visit is complete but some employers offer to make travel arrangements for you; either is fine just be sure to get a plan in writing so you understand what will be covered.

Remember your goal on a site visit is to gather as much information as possible about the clinical position, the practice culture, and its alignment with your own values, and the surrounding area and whether it will meet your social needs. At the end of a site visit, you should confirm that the opportunity has the right culture, the right team, and is located in the right place for you to start a successful orthodontic career.

Orthodontic Job Opportunity: Seattle, Washington

Seattle.BlogA unique new orthodontic model and practice group is expanding nationwide. This fast-growing group is seeking a motivated, entrepreneurial associate to join their team and manage a practice in downtown Seattle, Washington. This practice is passionate about making orthodontic care exceptional and believes in putting the orthodontist at the center of its growth strategy.

Seattle is Washington State’s largest city and is home to a large tech industry, with Microsoft and Amazon headquartered in its metropolitan area. The practice is located near the Seattle Center which has become a premier destination for arts, entertainment, and leisure activities. One of Seattle’s greatest assets is that it’s a large city that doesn’t require you to leave to find outdoor activity offering a wonderful lifestyle for both families and young professional adults!

If you are looking for a new career with a competitive income package this opportunity is ideal for you. To learn more about this practice opportunity, please forward your CV and letter of interest to shannon@bentsoncopple.com.

Dr. Boomer & Dr. Millennial Addresses Pinky Promises

Dr_Boomer_Dr_Millennial_Pinky_Promises_Bentson_CoppleEpisode 2 of Dr. Boomer & Dr. Millennial: Generational Diversity is now available for viewing. This edition focuses on verbal agreements (aka pinky promises).

Aside from the common reasons you might think someone should have an agreement, such as to set forth what is expected of each doctor, what each partner gets in return, and procedures for decision-making – it’s simply an important step to a healthy business relationship. Don’t miss the insights that Chris Bentson and Shannon Patterson share in this short video.

Each edition of the video series explores diverse perspectives, attitudes, motivations, and needs of these two generations of doctors along with the changing dynamics in an orthodontic practice setting.

Click here to watch, or visit Bentson Copple & Associates’ YouTube Channel https://youtu.be/_f2992asr7Y!

Orthodontic Job Opportunity: Chicago, Illinois

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A unique new orthodontic model and practice group is expanding nationwide. This fast-growing group is seeking a motivated, entrepreneurial associate to join their team and manage a practice in the Chicago, Illinois. This practice is passionate about making orthodontic care exceptional and believes in putting the orthodontist at the center of its growth strategy.

Chicago is recognized all across the United States as a very passionate sports town but that is not all they have to offer. Chicago today embodies the values of America’s heartland – integrity, hard work, and community. As a multicultural city that thrives on the harmony and diversity of its 77 distinct neighborhoods, they have affordable housing in attractive and economically sound communities.

If you are looking for a new career with a competitive income package this opportunity is ideal for you. To learn more about this practice opportunity, please forward your CV and letter of interest to shannon@bentsoncopple.com.

Orthodontic Job Opportunity: Western South Dakota

South Dakota_BlogA private orthodontic practice in western South Dakota with multiple locations is looking for a motivated associate to join their team!

Located in a broad valley on the northern edge of the Black Hills, this community thrives as an outdoor recreational paradise along with a center for art and culture. Some of the best hiking trails are in the area, as well as majestic waterfalls and bubbling springs creating breathtaking scenery. Leisurely day trips to five National Parks and Monuments are within a two hour drive. The fast-growing, friendly community is home of one of the oldest educational institutions in the state making it an active college town with many young professionals residing there. This community was voted the #1 environment for entrepreneurs.

This opportunity offers a very competitive compensation package including a relocation bonus. If you are looking for an opportunity in a place that has a high quality of life, please forward your CV and letter of interest to shannon@bentsoncopple.com.

Click here to view additional practice opportunities available from Bentson Copple & Associates.

People & Practice: Talking with Chris Bentson

People_&_Practice_Podcast_Chris_Bentson

Chris Bentson is featured in the new episode of People & Practice, LLC‘s The Survival Guide For Orthodontists podcast, hosted by Dr. Leon Klempner and Amy Epstein. Chris discusses how orthodontists can take the disruption in the industry and use it to their advantage by offering the same convenience patients are seeking from mail order alignment companies.

This episode digs deep into the nuts and bolts of what forces are affecting the industry and the tools available right now to help independent and small group practices beat the big box orthodontic companies.

  • How has disruption by Smile Direct Club and Invisalign affected small independent practices
  • The future of orthodontics is bright for the practice that adopts teledentistry technology
  • Address the growth of corporate dentistry and consolidation of practices

Listen here: https://pplpractice.com/episode-5/

About the Podcast:
The Survival Guide for Orthodontists, is the podcast that makes YOU the authority in Orthodontics in your community. Get ready for insights on how to compete on expertise and trust against mail order and retail orthodontics. It’s not always about the lowest fees. Dr. Leon Klempner and Amy Epstein, co-founders of People & Practice, know the business of orthodontics. They bring you insights, tips, and guest interviews focused on helping you thrive in a massively disrupted industry. Put more patients in chairs by competing on expertise and trust, not the lowest fees. The podcast is available on the People & Practice website, Apple Podcasts, and Soundcloud.

Orthodontic Job Opportunity: Bethlehem, Pennsylvania

Full-time.pa.BlogAn amazing private practice located in Bethlehem, PA is seeking a fun, dynamic, rock-star associate orthodontist to join their team. This practice likes to have fun while they work, and was recently voted one of the Best Places to Work in the region!

The practice is located in the Bethlehem community, which is part of the Lehigh Valley, the state’s third-largest metro region. So while it might seem like you live in a small community you are actually only 90 miles from New York City and 60 miles from Philadelphia. The valley is well known for its extensive award-winning parks and biking (including the Velodrome, an Olympic caliber biking track where you can see some of the world’s elite riders). The downtown historic district is rich with culture from early immigrants but is now home to art galleries, fun shops, and the famous “Restaurant Row”. The Southside district residents enjoy the first Friday of the month as the area comes alive with live music, entertainment, and food to promote the area merchants and a sense of community among its residents. As if this isn’t reason enough to consider this area, Bethlehem is also home to Marshmallow Peeps and Mike & Ike Candies!

This is an awesome opportunity for a new graduate to gain experience and knowledge working with an orthodontist who is an excellent clinician, has fun with his team and absolutely loves what he does! The ideal candidate is available by fall 2019 and eligible for Pennsylvania state licensure. To learn more about this opportunity, please forward your CV and letter of interest to shannon@bentsoncopple.com.

Click here to view additional practice opportunities available from Bentson Copple & Associates.

Orthodontic Job Opportunity: San Fernando Valley, California

SanFernandoValley.BlogA growing practice in the San Fernando Valley of California is looking for a full-time orthodontic associate.

Located in the Los Angeles metropolitan area, this opportunity is in a prime location, with great options for work, school, and it has a thriving, diverse community. With 107 languages spoken in Los Angeles and limitless educational opportunities, there is a level of creativity and business that cannot be found in many places.  The Valley’s economic growth significantly outpaces metropolitan Los Angeles, California and the nation (Daily News February 27, 2019). For the adventurer, there are multi-use trails marked for hiking, mountain biking, and horseback riding. Beach access and parks are within a 45-minute drive as well. Transportation is made easy with rail services, trains, subways, and airports located within close proximity.

To learn more about this practice opportunity, please forward your CV and letter of interest to shannon@bentsoncopple.com.

Click here to view additional practice opportunities available from Bentson Copple & Associates.