Speaking Engagements/Travel – Page 4

Surf, Sun, Sand and SAO

The Bentson Clark & Copple team has packed our beach towels and we are heading out the door to attend the Southern Association of Orthodontists (SAO) Annual Meeting, being held at the Hilton Head Island Marriott Resort & Spa. Of course, we will be there to serve the orthodontists in attendance, but we won’t be able to resist kicking off our shoes and feeling the sand between our toes.

In recent years, the meeting has been enjoyable for all the attendees and this year’s meeting should be no exception. An assortment of lectures and presentations are scheduled to be presented by doctors, consultants and industry insiders. There will also be wide range of special events at the meeting; including water sports, ziplining, a Low-Country cooking class, a golf tournament, an ACC/SEC Game Day and Tailgate Party. There will be something for everyone to enjoy.

We will be exhibiting at the SAO, so plan to stop by our table. We would love to provide you with a complimentary copy of the most recent edition of the Bentson Clark reSource, published for all orthodontists, regardless of practice size or career stage. Be sure to take advantage of our newsletter show special for orthodontists only.

We will also be happy to discuss plans for a potential practice valuation/appraisal, a practice transition or any change of orthodontic ownership venture. We will also be on hand to discuss our newly added practice sales and marketing/recruiting services, if you are seeking to sell an orthodontic practice. Be sure to pick up some of our materials and chat with us regarding your future plans.

However, if you are planning to purchase an orthodontic practice or seeking an associateship position, we can register you in our database of practice opportunities. We will supply you with potential opportunity matches as they come to light, based on your specific geographic preferences and future ownership desires.

2013 GORP Promotion Winner Announced

GORP 2013 Winner Bentson Clark & Copple is pleased to announce that Dr. Doug Shaw of Nova Southeastern University is the winner of our on-site “Who’s the Boss” GORP promotional contest.

All GORP attendees were invited to participate in our Instagram contest for a chance to win a Mystery Prize, valued at over $2,800. The prize included:

A lifetime subscription to the Bentson Clark reSource quarterly newsletter. The Bentson Clark reSource is an all-in-one informational source that provides and analyzes real data from real practices to present the most accurate information available within the orthodontic industry. Each issue of the Bentson Clark reSource includes articles written by the most distinguished consultants, industry insiders and businesses leaders within the world of orthodontics.

A $1,000 worth of consulting from Bentson Clark & Copple. Bentson Clark & Copple can review an existing practice valuation to ensure the value determined is reasonable and appropriately represents the fair market value of a particular practice. Consulting services also include practice transition mediation between Sellers and their advisors and Buyers and their advisors.

A Lunch and Learn webinar for the winner’s orthodontic program. This includes a one-hour webinar and lunch and cupcake delivery for the residents in attendance.

Company-branded paper neckties were given away at the Bentson Clark & Copple table during the UNC-hosted event. Residents were asked to snap a photo of themselves wearing a branded “I’m the Boss” tie, then upload the photo to Instagram with the hashtags #BCCOrtho and #GORP2013.

A huge thank you goes out to all of the residents who entered the contest. We received many great pictures via Instagram and we regret only being able to select one winner. To view a sample of the entries, please visit our Facebook page.

Bentson Clark & Copple Traveling to GORP 2013

Bentson Clark & Copple will be arriving on the campus of University of North Carolina at Chapel Hill just in time for GORP 2013.

Our table will be located in the exhibit hall during GORP. Please plan to stop by and say hello. We would love to speak with you regarding purchasing an orthodontic practice or locating an associateship position. Shannon Patterson, our Director of Practice Opportunities & Executive Recruiting, will be on hand to register you in our database of practice opportunities. We will be able to supply you with potential opportunity matches as they come to light, based on your specific geographic preferences and future ownership desires.

This year we invite you to participate in our Instagram contest for a chance to win a Mystery Prize, valued at over $2,800. We would like to also encourage every resident to contribute to Bentson Clark & Copple’s 2013 Annual Resident Survey. We will have paper copies of the survey available or you can scan the QR code displayed at our table to participate online.

GORP was started in 1989 as a means of bringing the orthodontists of the future together for a summer meeting, creating an environment to foster professional growth and interpersonal relationships among colleagues and representatives of the orthodontic industry. Over the past 24 years, the meeting has grown to an event that involves around 500 orthodontic residents from the United States and Canada.This program/meeting is unique in that it is the first annual conference to bring together residents in a dental or medical specialty program. The meeting is sponsored by donations from orthodontic exhibitors, the American Board of Orthodontics and its constituent associations and American Association of Orthodontists Foundation.

Partnering with the AAO

We are always honored when approached by the AAO to participate in an opportunity to educate the orthodontic community. Over the winter months, Chris Bentson along with a handful of other industry experts recorded the AAO’s The Business of Orthodontics Webinar Series. It is a 9-part educational webinar series that consists of lectures addressing the core competencies for starting and managing an orthodontic practice. Chris presented three lectures in The Business of Orthodontics Webinar Series:

• The Pathway to Ownership, Partnership, Associateship
• Growing A Practice
• Overhead Management – Industry Norms and Understanding Market Segments

These learning lectures are now online and available via the AAO member website at no cost to members. To view one or all of the lectures in this series, log onto AAAinfo.org, go to the “Education” section and click “On Demand Learning,” then on the upper right tab, “View all On-Demand Lectures.” One hour of continuing education credit is available for each Business of Orthodontics lecture. For a full list of webinars included in The Business of Orthodontics Webinar Series, check out the Feature Resources section (page 22) of the AAO’s The Bulletin April 2013 edition.

Sure Bet: Learning Opportunity in Las Vegas

We’re traveling to the upcoming topsFest meeting. The 2013 topsOrtho Users’ Meeting is being held at the Green Valley Ranch, located just 15 minutes from the Vegas strip. Lectures were created with all topsOrtho users in mind, from beginner to advanced, for doctors as well as administrative and clinical staff. This is the perfect opportunity to gain continuing education credits and mingle with other topsSoftware users.

There will be a wide variety of speakers featured, presenting on a diverse array of topics. This year’s meeting includes many top doctors and consultants including Char Eash, Jackie Shoemaker, Joyce Matlack, Dr. Mark Sanchez (along with many others) and the amazing topsOrtho team. Chris Bentson is also honored to speak at this year’s topsFest event. He is scheduled to present on Friday, February 1st at 9:15am on the topic of Today’s Orthodontic Marketplace.

Chris’ presentation is broken into two portions. Part one will primary discuss the current economic state and market conditions of the orthodontic community. A detailed breakdown of an orthodontic practice expense statement and its benchmarks will be offered to attendees. The data gathered from Bentson Clark & Copple’s 2012 Annual Resident Survey will be featured in order to provide a general understanding of how their choices will affect the future of the profession. Part two of the presentation is focused on the top eight trends in practice growth. Examples will be provided of social media, aligner technology, corporatization of dentistry, fee structure, referral trends, abbreviated treatment times, purchasing a competitor’s practice and starting an orthodontic satellite office.

Be A Lifetime Learner

Last weekend, Doug Copple and I (Chris Bentson) attended a study club meeting held in Atlanta, GA. The meeting was a two-day affair hosted by a nationally-known orthodontic consultant which brought together about 30 practices. This year’s meeting revolved around the theme of marketing.

To get the meeting started, a tour was arranged of a local fast-growing orthodontic office that is currently incorporating a number of very new, fresh ideas. Next, a list of topics to be discussed during the event was created by the meeting’s attendees via an open discussion forum. Overall, the meeting was focused and solely centered on discussing ideas to raise the level of performance and service in each practice represented.

All in all, it was an enormously educational experience for all attendees, including myself. I came away with several key thoughts. Foremost, in order to run a successful enterprise you must commit to becoming a lifetime learner. The orthodontic marketplace is continually changing (the meeting discussed consumer and competition changes). Keeping up with these shifts require effort to study and learn how to adapt one’s business. I was also reminded that practice ownership takes a great deal of work and determination. We all can learn by sharing ideas, taking the risk to ask questions and be open about one’s successes and failures.

Every orthodontist was an exceptional student during his or her formative years. We all know that practicing doctors commit to the standard requirements for continuing education. However, not all continue with a genuine thirst for knowledge and desire for new ideas. If you feel stale, stuck in a rut, upset about the condition of your practice; pause for a moment. Ask yourself if you’re really still learning about running your business and considering new clinical ideas. The practices we see that are vibrant, growing and thriving are being operated by “lifelong learners” who are continually trying new ideas to achieve growth and excellence in all areas of practice life.

AAO Sponsored Webinars Featured in Publication

The Bentson Clark & Copple office subscribes to quite a few orthodontic publications. We enjoy reading through the new magazines, journals and newspapers allowing our team to learn about the current news and events in the orthodontic community. Each publication analyzes a specific aspect of the industry, clinical or non-clinical, providing a well-rounded illustration the industry from a variety of views.

We recently received a copy of the December 2012 edition of the AAO’s The Bulletin and were pleasantly surprised to see Chris Bentson’s photo on page 13. There is a brief article about the AAO’s The Business of Orthodontics Webinar Series and the image attached to the article is a headshot of Chris along with a screenshot of a slide from his recent webinar, Path to Ownership, Partnership or Associateship.

The AAO’s The Business of Orthodontics Webinar Series is a 10-part educational webinar series is directed toward today’s orthodontic resident community. The series is presented by industry experts and addresses core competencies for starting and managing an orthodontic practice including: finances, practice start-up, legal issues and risk management.

Chris Bentson will be presenting his third and final webinar on February 27, 2013 at 8:15 PM EST/5:15 PM PST, and will last 75 minutes. There will be allocated time at the end for a question and answer session. The title of his lecture is Overhead Management – Industry Norms and Understanding Market Segments.

This webinar series is free for all new and younger AAO members. It is funded by the AAO with the generous support of the AAO Insurance Company (AAOIC). For more information please contact the AAO.

On the Road Again…Traveling to Tucson

The fall meeting schedule has been in full swing for the Bentson Clark & Copple team! We are once again packing our bags, putting together our marketing materials and reviewing our PowerPoint presentation for the upcoming OrthoSynetics’ 2012 Practice Meeting. We are honored to be invited to participate and can’t wait to finally get there!

We are extremely excited about the 1950’s themed Friday Night Sock Hop. We have heard through the grapevine that Chris Bentson will be rocking a leather jacket, white t-shirt and loafers at the event. Be sure to keep your eyes peeled (and snap a photo). The evening’s entertainment will include a performance from Shanana from the movie Grease! That should be a treat for all.

There will be a wide variety of speakers featured presenting on a diverse array of topics. We always enjoy speaking alongside industry leaders including Dr. Ben Burris, Dr. Mark Coreil, Dr. Jack Devereux (along with many others) and the wonderful OrthoSynetics team. Chris Bentson is scheduled to speak on Saturday, October 20 at 10am. Below are the details regarding his lecture.

Today’s Orthodontic Marketplace and How It Will Shape Tomorrow
Saturday, October 20 @ 10:00am
This presentation examines the economic state, current trends and existing benchmarks of the orthodontic marketplace and how these factors will affect today’s orthodontists and impact the future of the industry. The following areas will be discussed in detail:
• Current consumer and business owner behavior
• Operational and financial benchmarks
• Overhead standards
• Current trends: cause and effect

Upcoming AAO-Sponsored Orthodontic Resident Webinars

Bentson Clark & Copple is honored to participate in the AAO’s The Business of Orthodontics Webinar Series. This 10-part educational webinar series is directed toward today’s orthodontic resident community. The webinars began in September and will continue through April 2013. The series covers topics from starting/purchasing a practice to selling/retiring from practice, and everything in between. The webinars will be presented by a variety of industry insiders and consultants.

Chris Bentson will be presenting his first webinar (out of three that are scheduled) on October 9 at 8:15 PM EST/5:15 PM PST, and will last 75 minutes. There will be allocated time at the end for a question and answer session. The title of his lecture is Path to Ownership, Partnership, or Associateship.

For residents, understanding the options for employment, how to find them, and what to review when you do find them is extremely important. This webinar will be directed primarily with an orientation to the process of how buyers and sellers or employers for orthodontic opportunities happen. A review of the current market conditions and review of the timeline, expense, and materials needed to review an opportunity will be discussed. Current valuation methodology and a high-level overview of the operational and financial metrics that should be reviewed will be covered as well as associate pay, and cash flow pro-formas. Partnership methods of buying in will also be discussed.

This webinar series is free for all residents. It is funded by the AAO with the generous support of the AAO Insurance Company (AAOIC). For more information please contact the AAO.

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Category: Speaking Engagements/Travel