NESO: A Revolutionary Learning Experience

We’re heading north to attend the Northeastern Society of Orthodontists’ (NESO’s) 93rd Annual Meeting, November 6-9. This year’s meeting theme is Connecticut Still Revolutionary Orthodontics Is Evolutionary. We are honored and excited to be a part of this annual event that represents over 1,250 members from Connecticut, Maine, Massachusetts, New Hampshire, New York, Rhode Island, Vermont, and the Canadian Provinces of Québec, New Brunswick, Prince Edward Island, Nova Scotia and Newfoundland.

At this year’s event Bentson Clark & Copple will not only be exhibiting (booth #515), but Chris Bentson is honored to be a part of the “Joining, Acquiring, or Selling an Orthodontic Practice: Ask the Experts” presentation. This is a joint lecture from three of the orthodontic industry’s transition planning leaders: Chris Bentson, Roger Hill and Dr. Eric Ploumis. This two-part, half-day educational lecture is scheduled for Friday, November 7 from 1:30pm – 5:00pm (with a 30-min scheduled break).

Chris’ portion of this lecture will review the current consumer market for orthodontics and how it affects your practice positioning. His presentation will include a description of the transition process, an illustration of the relationships between key financial and operational data needed to examine practice health and a general review of overhead targets. In addition, a few of the current trends seen in today’s growing practices will be discussed.

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As mentioned above, plan to stop by our booth while attending the event. We will be happy to speak with you if you are considering the possibility of a practice valuation, practice transition, partnership, relocation or the sale of your complete/partial practice. If you are undecided about your future, we would be more than happy to discuss your options and help guide you in the best direction for your practice and future endeavors.

Reaching Your Goals at GORP 2014

GORP 2014One of our favorite events each year is the Graduate Orthodontic Residents Program (GORP), which is right around the corner (July 31–August 3). Our bags are packed, our flight has been confirmed and we are ready to exhibit on the campus of the University of Michigan.

Want to win a Nike Fitbit at the event?!  We will be holding a special soccer-themed contest at our booth. Stop by our table and learn how to enter.

In addition, Shannon Patterson, our Director of Practice Opportunities & Executive Recruiting, will be on hand to speak with you regarding purchasing an orthodontic practice, seeking an associateship position or entering into an employment situation. She can register you in our database of practice opportunities, which allows us to provide potential opportunity matches as they come to light, based on your specific geographic preferences and future ownership desires.

Each resident is also encouraged to contribute to Bentson Clark & Copple’s 2014 Annual Resident Survey. A QR code will be displayed at the booth, which allows easy online access to the survey. Paper copies of the survey will also be available at our exhibit booth, so be sure to stop by.

Resident Webinar Announced: Transition from Residency into Practice

Take control of the future of your orthodontic career! Doug Copple will discuss how to successfully transition from residency into an established orthodontic practice, in his upcoming free resident webinar, Practice Valuation & Transition – Part 2. This webinar is scheduled for Monday, March 31 at 8:30PM EST.

Information will be presented on current purchase prices, and comparative practice data will be provided to illustrate benchmarks and trends. There will be an extensive conversation regarding cash flow pro-formas, one of the most important documents in a transition. A number of other general topics will be discussed including types of practice transitions, where to obtain financing and understanding the basics of a practice valuation. The webinar will conclude with a brief question and answer session.

This webinar is one of the many scheduled presentations that are part of the Ortho2’s Cutting Edge Webinar Series. This series will provide knowledge in helping to run a future orthodontic practice. This webinar series is being hosted exclusively for residents, recent grads and Ortho2 users, at no charge. If you have a desire to learn more from an elite group of experienced orthodontic professionals, you’ll want to take advantage of this free series that has everything you need to know to operate a successful orthodontic practice. Webinars occur weekly at 8:30 PM Eastern/5:30 PM Pacific and last approximately one hour.

Click here to register for Doug’s webinar or to find out more.

Bentson Clark & Copple Traveling to GORP 2013

Bentson Clark & Copple will be arriving on the campus of University of North Carolina at Chapel Hill just in time for GORP 2013.

Our table will be located in the exhibit hall during GORP. Please plan to stop by and say hello. We would love to speak with you regarding purchasing an orthodontic practice or locating an associateship position. Shannon Patterson, our Director of Practice Opportunities & Executive Recruiting, will be on hand to register you in our database of practice opportunities. We will be able to supply you with potential opportunity matches as they come to light, based on your specific geographic preferences and future ownership desires.

This year we invite you to participate in our Instagram contest for a chance to win a Mystery Prize, valued at over $2,800. We would like to also encourage every resident to contribute to Bentson Clark & Copple’s 2013 Annual Resident Survey. We will have paper copies of the survey available or you can scan the QR code displayed at our table to participate online.

GORP was started in 1989 as a means of bringing the orthodontists of the future together for a summer meeting, creating an environment to foster professional growth and interpersonal relationships among colleagues and representatives of the orthodontic industry. Over the past 24 years, the meeting has grown to an event that involves around 500 orthodontic residents from the United States and Canada.This program/meeting is unique in that it is the first annual conference to bring together residents in a dental or medical specialty program. The meeting is sponsored by donations from orthodontic exhibitors, the American Board of Orthodontics and its constituent associations and American Association of Orthodontists Foundation.

Partnering with the AAO

We are always honored when approached by the AAO to participate in an opportunity to educate the orthodontic community. Over the winter months, Chris Bentson along with a handful of other industry experts recorded the AAO’s The Business of Orthodontics Webinar Series. It is a 9-part educational webinar series that consists of lectures addressing the core competencies for starting and managing an orthodontic practice. Chris presented three lectures in The Business of Orthodontics Webinar Series:

• The Pathway to Ownership, Partnership, Associateship
• Growing A Practice
• Overhead Management – Industry Norms and Understanding Market Segments

These learning lectures are now online and available via the AAO member website at no cost to members. To view one or all of the lectures in this series, log onto, go to the “Education” section and click “On Demand Learning,” then on the upper right tab, “View all On-Demand Lectures.” One hour of continuing education credit is available for each Business of Orthodontics lecture. For a full list of webinars included in The Business of Orthodontics Webinar Series, check out the Feature Resources section (page 22) of the AAO’s The Bulletin April 2013 edition.

Sure Bet: Learning Opportunity in Las Vegas

We’re traveling to the upcoming topsFest meeting. The 2013 topsOrtho Users’ Meeting is being held at the Green Valley Ranch, located just 15 minutes from the Vegas strip. Lectures were created with all topsOrtho users in mind, from beginner to advanced, for doctors as well as administrative and clinical staff. This is the perfect opportunity to gain continuing education credits and mingle with other topsSoftware users.

There will be a wide variety of speakers featured, presenting on a diverse array of topics. This year’s meeting includes many top doctors and consultants including Char Eash, Jackie Shoemaker, Joyce Matlack, Dr. Mark Sanchez (along with many others) and the amazing topsOrtho team. Chris Bentson is also honored to speak at this year’s topsFest event. He is scheduled to present on Friday, February 1st at 9:15am on the topic of Today’s Orthodontic Marketplace.

Chris’ presentation is broken into two portions. Part one will primary discuss the current economic state and market conditions of the orthodontic community. A detailed breakdown of an orthodontic practice expense statement and its benchmarks will be offered to attendees. The data gathered from Bentson Clark & Copple’s 2012 Annual Resident Survey will be featured in order to provide a general understanding of how their choices will affect the future of the profession. Part two of the presentation is focused on the top eight trends in practice growth. Examples will be provided of social media, aligner technology, corporatization of dentistry, fee structure, referral trends, abbreviated treatment times, purchasing a competitor’s practice and starting an orthodontic satellite office.


Be A Lifetime Learner

Last weekend, Doug Copple and I (Chris Bentson) attended a study club meeting held in Atlanta, GA.  The meeting was a two-day affair hosted by a nationally-known orthodontic consultant which brought together about 30 practices. This year’s meeting revolved around the theme of marketing.

To get the meeting started, a tour was arranged of a local fast-growing orthodontic office that is currently incorporating a number of very new, fresh ideas.  Next, a list of topics to be discussed during the event was created by the meeting’s attendees via an open discussion forum. Overall, the meeting was focused and solely centered on discussing ideas to raise the level of performance and service in each practice represented.

All in all, it was an enormously educational experience for all attendees, including myself. I came away with several key thoughts. Foremost, in order to run a successful enterprise you must commit to becoming a lifetime learner. The orthodontic marketplace is continually changing (the meeting discussed consumer and competition changes). Keeping up with these shifts require effort to study and learn how to adapt one’s business. I was also reminded that practice ownership takes a great deal of work and determination. We all can learn by sharing ideas, taking the risk to ask questions and be open about one’s successes and failures.

Every orthodontist was an exceptional student during his or her formative years. We all know that practicing doctors commit to the standard requirements for continuing education. However, not all continue with a genuine thirst for knowledge and desire for new ideas. If you feel stale, stuck in a rut, upset about the condition of your practice; pause for a moment. Ask yourself if you’re really still learning about running your business and considering new clinical ideas. The practices we see that are vibrant, growing and thriving are being operated by “lifelong learners” who are continually trying new ideas to achieve growth and excellence in all areas of practice life.

On the Road Again…Traveling to Tucson

The fall meeting schedule has been in full swing for the Bentson Clark & Copple team! We are once again packing our bags, putting together our marketing materials and reviewing our PowerPoint presentation for the upcoming OrthoSynetics’ 2012 Practice Meeting. We are honored to be invited to participate and can’t wait to finally get there!

We are extremely excited about the 1950’s themed Friday Night Sock Hop. We have heard through the grapevine that Chris Bentson will be rocking a leather jacket, white t-shirt and loafers at the event. Be sure to keep your eyes peeled (and snap a photo). The evening’s entertainment will include a performance from Shanana from the movie Grease! That should be a treat for all.

There will be a wide variety of speakers featured presenting on a diverse array of topics. We always enjoy speaking alongside industry leaders including Dr. Ben Burris, Dr. Mark Coreil, Dr. Jack Devereux (along with many others) and the wonderful OrthoSynetics team. Chris Bentson is scheduled to speak on Saturday, October 20 at 10am. Below are the details regarding his lecture.

Today’s Orthodontic Marketplace and How It Will Shape Tomorrow
Saturday, October 20 @ 10:00am
This presentation examines the economic state, current trends and existing benchmarks of the orthodontic marketplace and how these factors will affect today’s orthodontists and impact the future of the industry. The following areas will be discussed in detail:
• Current consumer and business owner behavior
• Operational and financial benchmarks
• Overhead standards
• Current trends: cause and effect