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Bentson Copple & Associates Welcomes New Placement & Talent Acquisition Consultant

Bentson Copple & Associates New Placement & Talent Acquisition Consultant

Bentson Copple & Associates, LLC, the leading valuation, transition, career placement, and recruiting company for the orthodontic profession, is excited to announce the hire of Shane Burden as a Placement & Talent Acquisition Consultant.

Shane brings over 13 years of orthodontic and dental industry experience to the BCA team. He began his orthodontic career with Rocky Mountain Orthodontics (RMO), where he reached success at every role and rapidly excelled into a management position, leading a team throughout the Mid-Atlantic and Southeast Region. After just a few years in his leadership role, he became the Manager of North America, leading the RMO aligner team. Shane also has developed lifetime friendships with many of the doctors he has met during his career. Shane graduated from Northern Kentucky University with a degree in Secondary Education and a minor in Business. 

Shane will be working very closing with Shannon Patterson, CPR, CMSR, the company’s current Director of Practice Opportunities, and one of the company’s partners. “To keep up with the increased demand for orthodontists seeking short-term and permanent career opportunities, we are excited to welcome Shane Burden into this role,” said Patterson. 

Shane’s role serves as a liaison between Bentson Copple & Associates and all orthodontic residents, doctors seeking career opportunities, and orthodontic residency programs located in the United States. Shane is tasked with developing lasting relationships with all orthodontic candidates by:

• Locating the best orthodontic career opportunities based on the doctor’s personal preferences and financial needs. 

• Providing guidance in developing overall career goals.

• Coordinating Lunch & Learn webinars for all orthodontic residency programs.

• Offering feedback and advice on personalized CVs and cover letters for candidate doctors.

• Becoming a long-term resource for all things orthodontic career-related. 

“He is an outstanding new addition to our team and brings a wealth of knowledge and industry experience. Our company continues to grow to better serve the orthodontic community in all steps of their career – from seeking opportunities, to adding an associate or partner, to retiring,” says Chris Bentson.


About Bentson Copple & Associates:

Bentson Copple & Associates performs orthodontic practice valuations, provides recruiting services, and negotiates transactions with seekers & sellers. The company assists orthodontists nationwide during the pivotal points in their careers. Their career placement arm is unmatched as they place orthodontists in private practices & corporate entities. The company has extensive experience and knowledge of the orthodontic marketplace, having worked with thousands of clients. In addition, the company publishes the Bentson Copple reSource, a quarterly publication focused on the non-clinical aspects of operating a thriving orthodontic practice.

Bentson Copple & Associates’ 2019 Holiday Video: We Are Grateful

We tend to call this season “the most wonderful time of the year,” but it’s often easy to forget that for a lot of people in our community, it’s not.

Our team decided to spread tidings of comfort and joy by adopting a local family with four children. We took the family’s wish list, divided into groups, and went on a shopping adventure – to provide them the best Christmas ever!

Follow our shopping and wrapping adventure in the Bentson Copple & Associates 2019 Annual Holiday Video!

Reflecting on 2019

Ortho_Insights_Reflecting_on_2019By: Mandy King
Client Support Associate

As 2019 is coming to a close, many of us are reflecting on this year and looking forward to a New Year in 2020! With that being said, I am certain you have new goals in mind.

What Made This Year Successful?
Focus on all that you have accomplished and allow that positivity to help you set your goals for this coming year. Many of us think about what we will do different, so instead of harping on the past and areas you might have failed, set your mind on what is to come and pave your path to achieving them in the new year.

Where Did You Grow This Year?
Some of you are still in orthodontic residency, some have recently graduated, and others have been practicing for a few years. Whatever stage of life you are in, evaluate how far you have come and reflect on the growth you are experiencing in your professional and personal life. Continue chasing your dreams and realize that you are growing every day.

Are You Committed to the Process?
Take a look within and ask yourself, ‘What is my plan for success? Am I fully committed to achieving the goals I have set?’ Sometimes, there are aspects of our lives that can get in the way of the goals we set for ourselves. Just take a moment and imagine the possibilities that this new year can bring and commit to making those possibilities your new reality!

What’s Next?
This is a loaded question for some of you. What big changes are ahead in your career? Will you be completing your residency this coming year? Will you be making the decision to transition from an associate to buying a practice? Whatever it may be, take the step with confidence that great things are in store for you!

This is a perfect opportunity for me to share with all of you what is next for me. I have thoroughly enjoyed my time here at Bentson Copple & Associates over the last few years but it is time for me to get back in the field as I have missed interacting with patients. I recently accepted a position as a Treatment Coordinator at an orthodontic practice in our area and I could not be more excited. I will be taking the wealth of knowledge I have gained in my time here with me and I am so grateful to have been given this opportunity to get to know so many of you. Good luck with all of your future endeavors!

Bentson Copple & Associates’ 2018 Holiday Video: Secret Santa

Bentson Copple & Associates' Holiday 2018 Office VideoThe Bentson Copple & Associates team works hard serving the orthodontic community throughout the year. We do, however, have a little fun around the holidays!

This year’s annual holiday video pays homage to NBC’s The Office, one of our favorite TV shows. Let’s take a deeper look into our unique office culture through our Secret Santa gift exchange and learn a bit more about our team members. We may have over-shared a bit, but it’s all in the name of comedy!

Is it Necessary to Market Your Orthodontic Practice on Social Media?

Social Media Marketing                                                                                    By:  Mandy King

In today’s society; the answer is most definitely YES! Social media is an opportunity to attract new patients, boost referrals, and build a loyal online patient base by actively interacting with your followers. Studies show it is no longer dominated by just the young; 80% of American adults are actively using it as well. Your return on investment is huge because sites such as Facebook, Twitter, Instagram, Pinterest, and YouTube are free to use.

Relationship marketing through social media helps you focus on the people you are treating. This engagement will set you apart. Remember that the quality of the content you post is more important than the frequency. Social media needs to be carefully planned and executed by making your message consistent on all platforms your office may choose. A scheduling calendar is a great way to keep you organized.

The next step is selecting which social media platform is right for your practice. Facebook is by far the most preferred social media out there but don’t limit your strategy to it only. Keep in mind that each channel presents you with a unique promotional opportunity by updating them with fresh, relevant content.

Facebook will likely attract the majority of your target audience. A great way to promote your practice is by running paid advertising campaigns to attract new patients. Encourage your active patients to follow you on facebook. They will likely post positive reviews that will be seen by prospective patients visiting the site. Use facebook to introduce your team and practice culture. It is a great avenue to promote non-profit, local community initiatives you take part in as well. Think about making a clever use of #hashtags as people use them to search for specific content. Celebrate with your patients by taking pictures with them the day their braces are placed or removed. Creating an album of before and after photos will grab peoples attention! Organizing contests and giveaways will help spread your reach to your patients family and friends.

Twitter is the place to be for teenagers. The content on this social media platform has a short lifespan, so you have to be more active when sharing. Keep your tweets short and to the point with the latest orthodontic news or fun fact. Remember to include relevant #hashtags in your tweets as they could boost the visibility for a longer period of time.

Instagram and Pinterest are a great way to showcase images of your orthodontic practice and your team. Be creative by coming up with visually appealing content. Use these avenues as a way to share successful orthodontic cases. Creating stories on instagram by recording a short video could be fun for your staff and patients. Moms love Pinterest! This is an endless source of content for a variety of orthodontic tips, do’s and don’ts, and infographics about orthodontics. While creating your content for Instagram and Pinterest, gather fresh ideas and don’t forget to use your #hashtags.

Bentson Copple & Associates’ 2017 Holiday Video

The Bentson Copple & Associates team works hard serving the orthodontic community throughout the year. We do, however, have a little fun around the holidays!

In this year’s annual holiday video, our team goes head-to-head in a heated holiday competition. We attempt to name classic holiday movies and television shows by only hearing short audio samples. Sounds easy enough? We invite you to watch our Annual Holiday Video and play along!

MTV Meets Orthodontics

MTV Meetings Orthodontics - Bentson Copple & Associates
Bentson Copple & Associates are known within the industry as valuation, transition and recruiting specialists; however, over the last five years we accidentally became known for our annual holiday video. The holiday video is a hot topic that comes up in conversation throughout the year from clients, consultants, vendors and friends. There is an unspoken anticipation of how we’ll top the previous year’s video.

Let’s rewind for a moment. In 1992, I was in the second grade and was one of the cool kids because my parents allowed me to watch MTV. I was fascinated by music videos – these pieces of visual art were not only a way to promote the newest song by an artist, but back then, there was a story being told within every video. I will never forget the first time I saw Guns N Roses’ November Rain on MTV! It contained so many memorable elements: a symphony playing alongside a rock n’ roll performance, a wedding, two rainstorms, a funeral sequence and a swooping helicopter shot during the guitar solo. It was the most epic piece of cinematography I had ever seen! It was at that very moment I decided, at the age of 8, that I wanted to become a music video director.

Well…that career choice didn’t quite work out as planned, but video has always been in my blood (thanks Axl & Slash). In 2011, video marketing was starting to become a major influence, so I created a holiday greeting video for our company. The first Bentson Copple & Associates holiday video was a far cry from the extravagant November Rain performance. It was simple, it was generic and it wasn’t very memorable – but it was the beginning of something much larger, an annual tradition at the BC&A office.

In the fall of 2016, our team filmed the Holiday Carpool Karaoke video. It began with a four-page script, but as the cameras rolled, our team began to shine; our individual personalities broke through, we shared real laughs together and offered a glimpse into our office culture. The carpool video has come a long way from that first video of stock footage, one camera and less than two hours of editing. The 5:46 minute video was much more than meets the eye. Let’s break down the 2016 Holiday Video by the numbers:

  • 25 Hours of Editing
  • 12 Team Members
  • 10 Hours of Research
  • 7 Songs That Were Sung
  • 5 Cars Used
  • 4 Hours of Filming
  • 3 Script Re-writes
  • 3 GoPros
  • 3 CDs
  • 3 Hours of Recorded Video Footage
  • 2 Planning Meetings
  • 1 Handheld Video Camera
  • 1 Encounter with a Policeman
  • 1 Borrowed Santa Suit
  • 1 Trip to Target
  • 1 Burn Out
  • 1 Catered Lunch
  • Too Many Laughs to Count

As Director of Marketing, I’m blessed that the entire Bentson Copple & Associates team has always been receptive and willing to participate in the yearly holiday video shenanigans. There is always a bit of apprehension when the theme of the video is announced, but after a bit of persuasion, everyone eventually gets on board.

Yes, it’s only August – but you never know when inspiration may strike. My eyes are open, my ears are to the ground and the creative ideas are already flowing for the 2017 holiday video. We look forward to presenting the next holiday video, hearing your future feedback and stepping out from behind our desks for your entertainment pleasure.

-Laura Overcash, Director of Marketing

Bentson Clark & Copple Releases 6th Annual Holiday Video

Our team works hard serving the orthodontic community throughout the year; however, we do have a little fun every now and then! Tag along and enjoy some of the fun and laughter with the Bentson Clark & Copple team as they embark on a musical journey through Greensboro, North Carolina.

Without further ado, we are excited to share the 2016 holiday video for your viewing enjoyment! Click here to watch Bentson Clark & Copple’s 2016 Holiday Carpool Karaoke.

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