This year’s annual holiday video pays homage to NBC’s The Office, one of our favorite TV shows. Let’s take a deeper look into our unique office culture through our Secret Santa gift exchange and learn a bit more about our team members. We may have over-shared a bit, but it’s all in the name of comedy!
Social Media Marketing By: Mandy King
In today’s society; the answer is most definitely YES! Social media is an opportunity to attract new patients, boost referrals, and build a loyal online patient base by actively interacting with your followers. Studies show it is no longer dominated by just the young; 80% of American adults are actively using it as well. Your return on investment is huge because sites such as Facebook, Twitter, Instagram, Pinterest, and YouTube are free to use.
Relationship marketing through social media helps you focus on the people you are treating. This engagement will set you apart. Remember that the quality of the content you post is more important than the frequency. Social media needs to be carefully planned and executed by making your message consistent on all platforms your office may choose. A scheduling calendar is a great way to keep you organized.
The next step is selecting which social media platform is right for your practice. Facebook is by far the most preferred social media out there but don’t limit your strategy to it only. Keep in mind that each channel presents you with a unique promotional opportunity by updating them with fresh, relevant content.
Facebook will likely attract the majority of your target audience. A great way to promote your practice is by running paid advertising campaigns to attract new patients. Encourage your active patients to follow you on facebook. They will likely post positive reviews that will be seen by prospective patients visiting the site. Use facebook to introduce your team and practice culture. It is a great avenue to promote non-profit, local community initiatives you take part in as well. Think about making a clever use of #hashtags as people use them to search for specific content. Celebrate with your patients by taking pictures with them the day their braces are placed or removed. Creating an album of before and after photos will grab peoples attention! Organizing contests and giveaways will help spread your reach to your patients family and friends.
Twitter is the place to be for teenagers. The content on this social media platform has a short lifespan, so you have to be more active when sharing. Keep your tweets short and to the point with the latest orthodontic news or fun fact. Remember to include relevant #hashtags in your tweets as they could boost the visibility for a longer period of time.
Instagram and Pinterest are a great way to showcase images of your orthodontic practice and your team. Be creative by coming up with visually appealing content. Use these avenues as a way to share successful orthodontic cases. Creating stories on instagram by recording a short video could be fun for your staff and patients. Moms love Pinterest! This is an endless source of content for a variety of orthodontic tips, do’s and don’ts, and infographics about orthodontics. While creating your content for Instagram and Pinterest, gather fresh ideas and don’t forget to use your #hashtags.
The Bentson Copple & Associates team works hard serving the orthodontic community throughout the year. We do, however, have a little fun around the holidays!
In this year’s annual holiday video, our team goes head-to-head in a heated holiday competition. We attempt to name classic holiday movies and television shows by only hearing short audio samples. Sounds easy enough? We invite you to watch our Annual Holiday Video and play along!
Bentson Copple & Associates are known within the industry as valuation, transition and recruiting specialists; however, over the last five years we accidentally became known for our annual holiday video. The holiday video is a hot topic that comes up in conversation throughout the year from clients, consultants, vendors and friends. There is an unspoken anticipation of how we’ll top the previous year’s video.
Let’s rewind for a moment. In 1992, I was in the second grade and was one of the cool kids because my parents allowed me to watch MTV. I was fascinated by music videos – these pieces of visual art were not only a way to promote the newest song by an artist, but back then, there was a story being told within every video. I will never forget the first time I saw Guns N Roses’ November Rain on MTV! It contained so many memorable elements: a symphony playing alongside a rock n’ roll performance, a wedding, two rainstorms, a funeral sequence and a swooping helicopter shot during the guitar solo. It was the most epic piece of cinematography I had ever seen! It was at that very moment I decided, at the age of 8, that I wanted to become a music video director.
Well…that career choice didn’t quite work out as planned, but video has always been in my blood (thanks Axl & Slash). In 2011, video marketing was starting to become a major influence, so I created a holiday greeting video for our company. The first Bentson Copple & Associates holiday video was a far cry from the extravagant November Rain performance. It was simple, it was generic and it wasn’t very memorable – but it was the beginning of something much larger, an annual tradition at the BC&A office.
In the fall of 2016, our team filmed the Holiday Carpool Karaoke video. It began with a four-page script, but as the cameras rolled, our team began to shine; our individual personalities broke through, we shared real laughs together and offered a glimpse into our office culture. The carpool video has come a long way from that first video of stock footage, one camera and less than two hours of editing. The 5:46 minute video was much more than meets the eye. Let’s break down the 2016 Holiday Video by the numbers:
- 25 Hours of Editing
- 12 Team Members
- 10 Hours of Research
- 7 Songs That Were Sung
- 5 Cars Used
- 4 Hours of Filming
- 3 Script Re-writes
- 3 GoPros
- 3 CDs
- 3 Hours of Recorded Video Footage
- 2 Planning Meetings
- 1 Handheld Video Camera
- 1 Encounter with a Policeman
- 1 Borrowed Santa Suit
- 1 Trip to Target
- 1 Burn Out
- 1 Catered Lunch
- Too Many Laughs to Count
As Director of Marketing, I’m blessed that the entire Bentson Copple & Associates team has always been receptive and willing to participate in the yearly holiday video shenanigans. There is always a bit of apprehension when the theme of the video is announced, but after a bit of persuasion, everyone eventually gets on board.
Yes, it’s only August – but you never know when inspiration may strike. My eyes are open, my ears are to the ground and the creative ideas are already flowing for the 2017 holiday video. We look forward to presenting the next holiday video, hearing your future feedback and stepping out from behind our desks for your entertainment pleasure.
-Laura Overcash, Director of Marketing
Our team works hard serving the orthodontic community throughout the year; however, we do have a little fun every now and then! Tag along and enjoy some of the fun and laughter with the Bentson Clark & Copple team as they embark on a musical journey through Greensboro, North Carolina.
Without further ado, we are excited to share the 2016 holiday video for your viewing enjoyment! Click here to watch Bentson Clark & Copple’s 2016 Holiday Carpool Karaoke.
Patrice Connor has been named Circulation Manager of the Bentson Clark reSource newsletter, which is received by over 1,000 individuals each quarter. “Stepping into the role of Circulation Manager is truly exciting. I look forward to expanding outreach of the Bentson Clark reSource into the orthodontic community,” said Connor.
She has a long history of providing exceptional customer support and is excited about serving the reSource’s subscribers with the highest care available. Her one-on-one customer relationship philosophy will provide readers a high-quality subscription experience. Additionally, Patrice will focus on growing the publication’s readership/subscriber base.
“People know Bentson Clark & Copple as an orthodontic valuation and transition company; however, the Bentson Clark reSource was created over a decade ago with the mission of providing orthodontic owners with information regarding how to run a successful practice. We use our valuation data for some articles and publish a vast amount of guest contributor content. In a recent readership survey, most subscribers responded that they read each edition of the reSource cover-to-cover each quarter. Patrice truly understands who we are as a company and is a perfect fit as our Circulation Manager,” said Chris Bentson, President of Benson Clark & Copple.
About the Bentson Clark reSource
The Bentson Clark reSource is published for orthodontists of all career stages, focused on the business aspects of running a successful practice. It allows readers to stay up-to-date on trends within the orthodontic industry, provides exclusive data extracted from successful practices, offers a wide range of content – from marketing advice to insight on new products from the world of orthodontics and is often used as a tool in planning for the future. Over the past 11 years it has featured over 200 articles and interviews contributed by 41 different writers. For information on how to subscribe, visit here, call 800-621-4664 or e-mail Patrice@bentsonclark.com.
Bentson Clark & Copple has an annual tradition of producing a holiday video to share with the orthodontic industry and the movers and shakers within it. We are excited to share this year’s video for your viewing enjoyment! Click here to watch this year’s video, Laughing All The Way.
The 2015 Graduate Orthodontic Residents Program (GORP) is quickly approaching and we are excited about attending this year’s event (July 30–August 2, 2015).
Plan to stop by our table and enter to win an Apple Watch by participating in Bentson Clark & Copple’s 2015 Annual Resident Survey. A QR code will be displayed at the booth, providing easy online access to the survey. If running short on time at the event, pick up a postcard with the QR code and submit your answers to the survey at your convenience. Please note that the survey must be completed by August 7, 2015 to be eligible to win.
Even though we are only giving away one Apple Watch, everyone is a winner at GORP! As a thank you for participating in the annual survey, each doctor will receive a complimentary electronic subscription to the Bentson Clark reSource newsletter for the remainder of his/her residency.
In addition, Shannon Patterson, our Director of Practice Opportunities & Executive Recruiting, will be on hand to speak with you regarding purchasing an orthodontic practice, seeking an associateship position or entering into an employment situation. She can register you in our database of practice opportunities, which allows us to provide potential opportunity matches as they come to light, based on your specific geographic preferences and future ownership desires.
Partnerships are on the rise. They are one of the fastest growing practice types throughout the United States. However, creating a successful partnership between two dental professionals isn’t easy – it’s more than just a handshake. Clear expectations and a solid financial plan are the keys to a smooth transition. Establishing effective and inclusive partnerships takes time. It is important to create the right framework from the start and review both the structure and process of the partnership on an ongoing basis.
If you have considered adding an orthodontic partner or even a pediatric dentist to your practice, we invite you to attend a full-day lecture, hosted by Bentson Clark & Copple, which will focus on the key elements of partnerships from a panel of distinguished experts with first-hand experience.
Building a Lifelong Partnership is scheduled for Friday, June 19th from 7:30 a.m. to 4:30 p.m. at the O. Henry Hotel, located in the heart of Greensboro, North Carolina. This educational lecture will focus on the business of building a lifelong, successful partnership. From the legal aspects of creating a partnership to the physical building requirements needed for a partnership, our guest speakers will offer their first-hand experience of long-term partnerships with both orthodontists and pediatric dentists. Many topics will be discussed, including the different types of partnerships, considerations in building a partnership and how to locate a partner.
The lecture will close with an open forum, panel discussion, where you may pose questions to the Bentson Clark & Copple team and guest presenters regarding anything partnership-related. Scheduled to present are Chris Bentson; Doug Copple, CVA; Dr. Jeffrey Johnson; Joyce Matlack, RDH, ASID; Dr. Michael F. Nelson; Shannon Patterson, CPR; Dr. Ronald K. Risinger and Daniel Sroka, JD.
Bring your potential orthodontic partner, future pediatric dental partner and/or your spouse to this event. Registration is open now. Early bird rates of $499 are available before March 1, 2015. Registration fees will increase to $599 after that date.