Orthodontic Products Chief Editor Alison Werner talks to AAO President Dr. Ken Dillehay and Chris Bentson, Partner of Bentson Copple & Associates, about the recent AAO Winter Conference held in January. The first in-person AAO meeting since 2020, the conference was an opportunity for orthodontists at all stages of their career to not only gather information about how practice modalities are changing, but to ask questions of those peers who are leading the way. And this wasn’t a meeting purely focused on how OSOs are changing the practice landscape. It touched on how dual specialty practices—specifically pediatric dentistry and orthodontics—are gaining traction within the industry and how digital technology is changing the orthodontic practice.
In this interview, Dillehay and Bentson, who was a members of the Winter Conference planning committee, highlight the presentations and panels that most resonated with attendees and the questions that got everyone talking. And they remind viewers that AAO members can still access the meeting recordings if they didn’t get a chance to attend in January.
Dillehay closes out the interview talking about what AAO members can expect at the AAO Annual Session in Miami Beach in May, whether in-person or virtually, and offers advice for those planning to be there in Florida.
Chris Bentson is featured in the new, recently-released episode of People & Practice‘s The Survival Guide For Orthodontists podcast, hosted by Dr. Leon Klempner and Amy Epstein. Chris chats about the digital future of orthodontics and how it may shape the industry’s future.
Within this fast-paced episode, Chris Bentson:
– Talks about where the investment venture capital money is found in the orthodontic market. – Addresses the importance of spending time investing in the digital technology that supports orthodontic practices. – Answers questions from listeners. – Encourages listeners to rethink the footprints of an orthodontic office. – Discusses solo practices vs. large corporate practices.
About the Podcast: The Survival Guide for Orthodontists is the podcast that makes YOU the authority in Orthodontics in your community. Get ready for insights on how to compete on expertise and trust against mail order and retail orthodontics. It’s not always about the lowest fees. Dr. Leon Klempner and Amy Epstein, co-founders of People & Practice, know the business of orthodontics. They bring you insights, tips, and guest interviews focused on helping you thrive in a massively disrupted industry. Put more patients in chairs by competing on expertise and trust, not the lowest fees. The podcast is available on the People & Practice website, Apple Podcasts, Stitcher, and Google Podcasts.
Love it or hate it, Corporate Orthodontics is an increasingly common practice model for today’s orthodontists.
In the most recent episode of The Digital Orthodontist: Live video podcast, Chris Bentson joined alongside founding orthodontists at Smile Docs (Dr. Scott Law), Orthodontic Partners (Dr. Jamie Reynolds), and Corus Orthodontists (Dr. Anil Idiculla), to discuss this very important topic. Hosted by Dr. Kyle Fagala, this panel of experts covers Corporate Ortho’s most common criticisms and objections, continuity of care concerns, and typical misconceptions.
The Digital Orthodontist: Live is a video podcast hosted by orthodontist and digital marketing expert Dr. Kyle Fagala. In each episode, Dr. Kyle interviews a well-known orthodontist or member of the orthodontic industry live on Facebook. The show is a mix of traditional interview questions with interactive games for a nice mix of education and entertainment.
Shannon Patterson talks with Orthodontic Products’ Chief Editor, Alison Werner, about how the crisis is affecting residents – including the impact on classes, graduation, and licensure exams. She also focuses on how COVID-19 is affecting their job search and pending employment offers. Moreover, she offers advice to residents about how to manage this time and to established doctors who are wondering if they should be hiring now. Watch The Interview Here.
Chris Bentson was recently featured on The Propreneur Podcast with Dino Watt. The 36-minute episode focuses on the question, “What Is Disruptive Innovation?” Chris shares insights regarding practice growth, profitability, and provides an overview of practice modality changes and shifts that are taking place in the orthodontics industry. Additionally, Chris chats about the forecasted 2020 dental industry trends. The tidbits of knowledge shared in the podcast provide listeners with an understanding of how practices are currently performing and encourage listeners to think strategically about changes needed in their practice to remain successful in the future.
One of the greatest challenges that private practices are now facing is Growth. Here are three things that you can do to make your practice grow:
1. Communicate differently to your patients.
2. Create a culture in the office that feels like you.
3. Prepare two-tiered pricing.
The Propreneur Podcast:
The Propreneur Podcast is a show dedicated to building entrepreneurial skills in private practice owners. You’ll hear from industry experts, orthodontists, and dentists on topics like sales, marketing, leadership, and systems. For all the business and leadership strategies you wish they’d taught you in graduate school. New episodes are released every Tuesday and Thursday.
Chris Bentson is featured in the new episode of People & Practice, LLC‘s TheSurvival Guide For Orthodontists podcast, hosted by Dr. Leon Klempner and Amy Epstein. Chris discusses how orthodontists can take the disruption in the industry and use it to their advantage by offering the same convenience patients are seeking from mail order alignment companies.
This episode digs deep into the nuts and bolts of what forces are affecting the industry and the tools available right now to help independent and small group practices beat the big box orthodontic companies.
How has disruption by Smile Direct Club and Invisalign affected small independent practices
The future of orthodontics is bright for the practice that adopts teledentistry technology
Address the growth of corporate dentistry and consolidation of practices
About the Podcast: The Survival Guide for Orthodontists, is the podcast that makes YOU the authority in Orthodontics in your community. Get ready for insights on how to compete on expertise and trust against mail order and retail orthodontics. It’s not always about the lowest fees. Dr. Leon Klempner and Amy Epstein, co-founders of People & Practice, know the business of orthodontics. They bring you insights, tips, and guest interviews focused on helping you thrive in a massively disrupted industry. Put more patients in chairs by competing on expertise and trust, not the lowest fees. The podcast is available on the People & Practice website, Apple Podcasts, and Soundcloud.
I had the opportunity to attend my first GORP (Graduate Orthodontic Residents Program) this year in St. Louis along with Shannon Patterson and Anthony Copple. Here are a few things I took away from time spent with our industry’s current orthodontic residents and other vendors.
Orthodontic residents are rock stars! They have a drive for success and a passion for their future. As they took time out of their schedules to stop at our booth, I was able to chat with several of them about their plans and where they see themselves after residency. Many have narrowed down a general location, some are open to going anywhere, and several want to find the opportunity that is the perfect fit. I think the one common denominator was that they are all so excited about the career path they have chosen and look forward to sharing that joy with their future patients.
GORP is a great time for residents to come together and celebrate their journey and where they are headed in their professional careers. They are all working hard to achieve the same goal, so for residents from all over the country to be in one location is incredible. Being able to sit back and observe them meeting one another, talking about residency, and simply having fun together was priceless. Several of the residents expressed to me that GORP is an event that they feel like every resident should attend. They are able to take a step back to breathe and relax for a few days, while still being immersed in learning about the path they have chosen.
I think I can speak for the majority of the vendors at the event when I say we were all there for one purpose – to get to know the next generation of orthodontists and to share our knowledge about the industry or products with them. There is just something about being able to meet people face-to-face that allows you to connect with them and understand who they are as individuals.
While GORP might be known as one big party, it is so much more than that for residents. It is a time for being refreshed. It is a time for learning about the industry and what they can expect once they begin their careers. It is a time that we as vendors can take to hang out with the residents we work closely with to form relationships that will better help us serve them.
Thank you all for a great first time at GORP and I look forward to seeing you all again in the future!
Thanks to everyone who stopped by our booth during the 2019 AAO Annual Session in Los Angeles, took part in the Practice Transition Seminar, attended one of our educational lectures, or visited our table at the Orthodontic Career Fair. It was great meeting all of you!
If you missed coming by our booth, or you couldn’t make it to the meeting this year, we have extended our BOGO Show Special to everyone! Receive a 2-year Bentson Copple reSource newsletter subscription for only $95 (normally $175). The only catch is this deal is only available through Friday, May 31st! Click here to start your subscription and use this coupon code: AAO2019.
Over 1,500 of your colleagues have already discovered what reading the Bentson Copple reSource can do for their orthodontic practice! How can you afford not to stay informed of business trends, keep your finger on the pulse of market dynamics, and read insightful perspectives regarding the world of orthodontics?
Each edition exclusively addresses the topics that are important to all orthodontists, their practices, and future endeavors. Subscribe today and begin receiving the most valuable and up-to-date news, data, and information focused solely on the business aspects of running a successful orthodontic practice!
– Practice Management Tools
– Data-Driven Articles
– Content-Rich Interviews
– Orthodontic Business Trends
– Industry Leaders’ Perspectives
– Financial Practice Benchmarks
– Practice Marketing Insights
Thank you again to everyone who made AAO Annual Session a great show and consider taking advantage of this deeply-discounted Bentson Copple reSource show special!
The Bentson Copple & Associates’ team will be attending the upcoming AAO Annual Session (May 3-7) in Los Angeles, CA and involved in many resident and younger doctor events. The Annual Session offers many educational lectures, career networking, and other opportunities. Listed below are a few events our team will be participating in.
2019 Practice Transition Seminar Friday, May 3 – 8:00am – 5:00pm Information & Tickets
The highly-anticipated all-day Practice Transition Seminar is a tool to aid orthodontists during the challenging time of a career transition. The seminar brings together experts to share insights for orthodontists that are preparing for a future transition. Shannon Patterson and Chris Bentson will be speaking on arrangement options for associates, partners, and group practices. In addition, they will be participating in an interactive panel discussion focused on career opportunities and emerging practice trends. The event will end with a networking reception.
Practice Trends & Profit Model Lecture Saturday, May 4 – 1:00pm – 2:00pm
There is so much changing in dentistry and the specialty of orthodontics. In this lecture, Chris Bentson will discuss the new orthodontic profit model, consumer demographics, and explore today’s rapidly changing market trends effecting orthodontic practices. This 1-hour, AAO Annual Session-sponsored lecture will be held in Room #502 – Level 2.
Orthodontic Career Fair Sunday, May 5 – 2:00pm – 4:30pm Information & Directions
Our team will be a part of the annual Orthodontic Career Fair, held at JW Marriott Los Angeles Diamond Ballroom. The event offers the opportunity to engage face-to-face with employer representatives and discuss possible opportunities. The event will feature many companies and practices with available opportunities, such as associate positions, equity-minded associate opportunities, and practices for sale. This is a free event and is open to all to attend.
We invite all doctors to stop by the Bentson Copple & Associates Booth (#947) any time during the Annual Session. Our team will be happy to discuss plans for a potential practice valuation/appraisal, a practice transition or any other change of orthodontic ownership. Residents and job seekers can also learn more about our placement services and variable career opportunities.
Put the pedal to the metal and kick-start your orthodontic career by attending GORP (August 2-5). This year, GORP celebrates 30 years of outstanding learning and networking for orthodontic residents. As doctors embark on the University of Michigan, the excitement intensifies, as there are a variety of lectures scheduled, exhibitors to meet, and many extracurricular activities to attend (including a banquet at the Henry Ford Museum).
If you are attending GORP, be sure to stop by our table and enter to win a Resident Survival Kit! It’s packed full of items that will help you reach the finish line of your residency and put your future orthodontic career in overdrive.
Be sure to take a moment to meet Shannon Patterson and Anthony Copple. They will be happy to answer any questions you may have regarding practice opportunities, placement services, buyer representation services and current market trends. If you are unsure about the direction of your future orthodontic career, Shannon, our Orthodontic Placement Specialist, can provide guidance with your career choices and discuss current market trends in the orthodontic industry. She will have a list of our current practice opportunities, including associate positions, equity-minded associate positions and practices for sale throughout the United States. If you have identified a practice purchase opportunity or an opportunity to join an existing practice as a partner, Anthony will be available to address questions you may have regarding buyer representation.
Our bags are packed and we are hitting the road…hope to see you there!