Shannon Patterson talks with Orthodontic Products’ Chief Editor, Alison Werner, about how the crisis is affecting residents – including the impact on classes, graduation, and licensure exams. She also focuses on how COVID-19 is affecting their job search and pending employment offers. Moreover, she offers advice to residents about how to manage this time and to established doctors who are wondering if they should be hiring now. Watch The Interview Here.
Chris Bentson was recently featured on The Propreneur Podcast with Dino Watt. The 36-minute episode focuses on the question, “What Is Disruptive Innovation?” Chris shares insights regarding practice growth, profitability, and provides an overview of practice modality changes and shifts that are taking place in the orthodontics industry. Additionally, Chris chats about the forecasted 2020 dental industry trends. The tidbits of knowledge shared in the podcast provide listeners with an understanding of how practices are currently performing and encourage listeners to think strategically about changes needed in their practice to remain successful in the future.
One of the greatest challenges that private practices are now facing is Growth. Here are three things that you can do to make your practice grow:
1. Communicate differently to your patients.
2. Create a culture in the office that feels like you.
3. Prepare two-tiered pricing.
The Propreneur Podcast:
The Propreneur Podcast is a show dedicated to building entrepreneurial skills in private practice owners. You’ll hear from industry experts, orthodontists, and dentists on topics like sales, marketing, leadership, and systems. For all the business and leadership strategies you wish they’d taught you in graduate school. New episodes are released every Tuesday and Thursday.
Chris Bentson is featured in the new episode of People & Practice, LLC‘s The Survival Guide For Orthodontists podcast, hosted by Dr. Leon Klempner and Amy Epstein. Chris discusses how orthodontists can take the disruption in the industry and use it to their advantage by offering the same convenience patients are seeking from mail order alignment companies.
This episode digs deep into the nuts and bolts of what forces are affecting the industry and the tools available right now to help independent and small group practices beat the big box orthodontic companies.
- How has disruption by Smile Direct Club and Invisalign affected small independent practices
- The future of orthodontics is bright for the practice that adopts teledentistry technology
- Address the growth of corporate dentistry and consolidation of practices
Listen here: https://pplpractice.com/episode-5/
About the Podcast:
The Survival Guide for Orthodontists, is the podcast that makes YOU the authority in Orthodontics in your community. Get ready for insights on how to compete on expertise and trust against mail order and retail orthodontics. It’s not always about the lowest fees. Dr. Leon Klempner and Amy Epstein, co-founders of People & Practice, know the business of orthodontics. They bring you insights, tips, and guest interviews focused on helping you thrive in a massively disrupted industry. Put more patients in chairs by competing on expertise and trust, not the lowest fees. The podcast is available on the People & Practice website, Apple Podcasts, and Soundcloud.
By: Mandy King
Client Support Associate
I had the opportunity to attend my first GORP (Graduate Orthodontic Residents Program) this year in St. Louis along with Shannon Patterson and Anthony Copple. Here are a few things I took away from time spent with our industry’s current orthodontic residents and other vendors.
Orthodontic residents are rock stars! They have a drive for success and a passion for their future. As they took time out of their schedules to stop at our booth, I was able to chat with several of them about their plans and where they see themselves after residency. Many have narrowed down a general location, some are open to going anywhere, and several want to find the opportunity that is the perfect fit. I think the one common denominator was that they are all so excited about the career path they have chosen and look forward to sharing that joy with their future patients.
GORP is a great time for residents to come together and celebrate their journey and where they are headed in their professional careers. They are all working hard to achieve the same goal, so for residents from all over the country to be in one location is incredible. Being able to sit back and observe them meeting one another, talking about residency, and simply having fun together was priceless. Several of the residents expressed to me that GORP is an event that they feel like every resident should attend. They are able to take a step back to breathe and relax for a few days, while still being immersed in learning about the path they have chosen.
I think I can speak for the majority of the vendors at the event when I say we were all there for one purpose – to get to know the next generation of orthodontists and to share our knowledge about the industry or products with them. There is just something about being able to meet people face-to-face that allows you to connect with them and understand who they are as individuals.
While GORP might be known as one big party, it is so much more than that for residents. It is a time for being refreshed. It is a time for learning about the industry and what they can expect once they begin their careers. It is a time that we as vendors can take to hang out with the residents we work closely with to form relationships that will better help us serve them.
Thank you all for a great first time at GORP and I look forward to seeing you all again in the future!
Thanks to everyone who stopped by our booth during the 2019 AAO Annual Session in Los Angeles, took part in the Practice Transition Seminar, attended one of our educational lectures, or visited our table at the Orthodontic Career Fair. It was great meeting all of you!
If you missed coming by our booth, or you couldn’t make it to the meeting this year, we have extended our BOGO Show Special to everyone! Receive a 2-year Bentson Copple reSource newsletter subscription for only $95 (normally $175). The only catch is this deal is only available through Friday, May 31st! Click here to start your subscription and use this coupon code: AAO2019.
Over 1,500 of your colleagues have already discovered what reading the Bentson Copple reSource can do for their orthodontic practice! How can you afford not to stay informed of business trends, keep your finger on the pulse of market dynamics, and read insightful perspectives regarding the world of orthodontics?
Each edition exclusively addresses the topics that are important to all orthodontists, their practices, and future endeavors. Subscribe today and begin receiving the most valuable and up-to-date news, data, and information focused solely on the business aspects of running a successful orthodontic practice!
– Practice Management Tools
– Data-Driven Articles
– Content-Rich Interviews
– Orthodontic Business Trends
– Industry Leaders’ Perspectives
– Financial Practice Benchmarks
– Practice Marketing Insights
Thank you again to everyone who made AAO Annual Session a great show and consider taking advantage of this deeply-discounted Bentson Copple reSource show special!
The Bentson Copple & Associates’ team will be attending the upcoming AAO Annual Session (May 3-7) in Los Angeles, CA and involved in many resident and younger doctor events. The Annual Session offers many educational lectures, career networking, and other opportunities. Listed below are a few events our team will be participating in.
2019 Practice Transition Seminar
Friday, May 3 – 8:00am – 5:00pm
Information & Tickets
The highly-anticipated all-day Practice Transition Seminar is a tool to aid orthodontists during the challenging time of a career transition. The seminar brings together experts to share insights for orthodontists that are preparing for a future transition. Shannon Patterson and Chris Bentson will be speaking on arrangement options for associates, partners, and group practices. In addition, they will be participating in an interactive panel discussion focused on career opportunities and emerging practice trends. The event will end with a networking reception.
Practice Trends & Profit Model Lecture
Saturday, May 4 – 1:00pm – 2:00pm
There is so much changing in dentistry and the specialty of orthodontics. In this lecture, Chris Bentson will discuss the new orthodontic profit model, consumer demographics, and explore today’s rapidly changing market trends effecting orthodontic practices. This 1-hour, AAO Annual Session-sponsored lecture will be held in Room #502 – Level 2.
Orthodontic Career Fair
Sunday, May 5 – 2:00pm – 4:30pm
Information & Directions
Our team will be a part of the annual Orthodontic Career Fair, held at JW Marriott Los Angeles Diamond Ballroom. The event offers the opportunity to engage face-to-face with employer representatives and discuss possible opportunities. The event will feature many companies and practices with available opportunities, such as associate positions, equity-minded associate opportunities, and practices for sale. This is a free event and is open to all to attend.
We invite all doctors to stop by the Bentson Copple & Associates Booth (#947) any time during the Annual Session. Our team will be happy to discuss plans for a potential practice valuation/appraisal, a practice transition or any other change of orthodontic ownership. Residents and job seekers can also learn more about our placement services and variable career opportunities.
Put the pedal to the metal and kick-start your orthodontic career by attending GORP (August 2-5). This year, GORP celebrates 30 years of outstanding learning and networking for orthodontic residents. As doctors embark on the University of Michigan, the excitement intensifies, as there are a variety of lectures scheduled, exhibitors to meet, and many extracurricular activities to attend (including a banquet at the Henry Ford Museum).
If you are attending GORP, be sure to stop by our table and enter to win a Resident Survival Kit! It’s packed full of items that will help you reach the finish line of your residency and put your future orthodontic career in overdrive.
Be sure to take a moment to meet Shannon Patterson and Anthony Copple. They will be happy to answer any questions you may have regarding practice opportunities, placement services, buyer representation services and current market trends. If you are unsure about the direction of your future orthodontic career, Shannon, our Orthodontic Placement Specialist, can provide guidance with your career choices and discuss current market trends in the orthodontic industry. She will have a list of our current practice opportunities, including associate positions, equity-minded associate positions and practices for sale throughout the United States. If you have identified a practice purchase opportunity or an opportunity to join an existing practice as a partner, Anthony will be available to address questions you may have regarding buyer representation.
Our bags are packed and we are hitting the road…hope to see you there!
As Steven Tyler of Aerosmith belts out in the chorus of Dream On, his unforgettable raspy voice sings, “Dream on…Dream on…Dream on…Dream until your dreams come true.” Isn’t that what life is really all about, making your dreams come true and reaching for stars in both your personal and professional life? Reaching for your dreams is a common theme heard across all musical genres. Here are just a few musical examples that quickly come to mind:
- Break My Stride – Matthew Wilder
“Ain’t nothin’ gonna break-a my stride. Nobody gonna slow me down, oh no, I got to keep on moving.”
- I Believe I Can Fly – R. Kelly
“I believe I can fly. I believe I can touch the sky.”
- Gonna Fly Now – Bill Conti
This is an inspirational ode to Rocky Balboa; how can you not be motivated to reach for your goals after hearing this tune?
However, along the way, everyone needs a little bit of help obtaining his/her dreams or goals. Help in overcoming the roadblocks that might be encountered. Help tackling any setbacks that might happen along the journey. Help maintaining the inspiration to keep one’s goal in sight. Help in overcoming all forms of discouragement. When it comes to obtaining career goals, help comes in a variety of outlets, from one-on-one connections, to educational opportunities, to lifetime mentorship (just to name a few).
Let’s focus on one excellent learning opportunity created solely to help residents focused on their future orthodontist career. For over 28 years, the Graduate Orthodontic Residents Program (GORP) has been an educational outreach designed to arm residents with the tools needed to become a successful orthodontist. The 3-day event offers a variety of educational lectures, access to industry vendors, raffles and exciting extracurricular events.
This year, GORP is being held in Cleveland, Ohio (home of the Rock & Roll Hall of Fame – hence the musical inspiration for the blog post), at the Cleveland Marriott Downtown Hotel, August 3-6, 2017!
If you are planning to attend GORP, take a moment to meet Shannon Patterson, CPR, CMSR, Director of Practice Opportunities and Anthony Copple, JD, Transition Specialist. Shannon and Anthony, along with our entire team, are here to provide doctors, both new and established, help in reaching your orthodontic dreams and goals, in terms of your future orthodontic careers. They will be happy to answer any questions you may have regarding practice opportunities, placement services, buyer representation services and current market trends.
If you are unsure about the direction of your future orthodontic career, Shannon Patterson, our Orthodontic Placement Specialist, can provide guidance with your career choices and discuss current market trends in the orthodontic industry. She will have a list of our current practice opportunities, including associate positions, equity-minded associate positions and practices for sale throughout the United States. If you have identified a practice purchase opportunity or an opportunity to join an existing practice as a partner, Anthony will be available to address questions you may have regarding buyer representation.
To quote the famous catchphrase of Casey Kasem, “Keep your feet on the ground and keep reaching for the stars!” Also click here to listen to a great playlist assembled by the Huffington Post about pursuing your dreams; hopefully it will provide inspiration during your orthodontic journey!
Just like you each of you, we enjoy learning about new trends, advancements and the overall health of the orthodontic industry at the AAO Annual Session. As a company, we use events such as these to increase our knowledge and, in turn, pass along this wisdom to the orthodontic community in articles, lectures or during our client transactions.
This year’s annual session was packed with lectures and events that we were honored to take part in. Thanks to everyone who stopped by our booth in the exhibit hall, attended one of Chris Bentson’s lectures, visited with our team at the Orthodontic Career Fair or participated in the New Orthodontist/Resident Conference.
One of the highlights of this year’s meeting was attending the Excellence in Orthodontics Awards Ceremony. Our great friend Dr. Jerry Clark, whose name has been associated with us since our company was formed in 2004, received the 2017 Humanitarian Award at this year’s event. He has had an impressive orthodontic career and remained focused throughout on his many philanthropic efforts in the Greensboro, North Carolina community.
He founded the Make-A-Wish Foundation of North Carolina in 1985 and his many years devoted to the organization saw the wishes of more than 5,000 children fulfilled. He is active in the Kiwanis Club and youth soccer coaching. For many years, he has helped feed the homeless at Grace Community Church and has tutored at-risk, inner-city children. He helped found and served more than 10 years as chairman of the board of directors of Journey Resources, a non-profit organization providing spiritual direction to individuals, businesses and churches. In addition, Dr. Clark has participated in many dental and construction oriented mission trips.
We are very proud of Dr. Jerry Clark and congratulate him on his contributions to the specialty and our community.
The AAO Annual Session is one of the most highly anticipated events for the orthodontic community each year. There are so many activities, as well as networking and learning opportunities under one roof for doctors, staff and exhibitors. Just like you, we enjoy learning about new trends, advancements and the overall health of the orthodontic industry at the Annual Session. As a company, we use events such as these to increase our knowledge and, in turn, pass along this wisdom to the ortho community in articles, lectures or during our client transactions. There are three reasons you should take note of the events Bentson Copple & Associates are participating in at the AAO Annual Session (April 21 – 25) in San Diego.
- Opportunity for Information Sharing
The Annual Session offers many educational lectures and we are honored to share our knowledge in a variety of learning environments. Listed below are a few lectures that you may want to attend:
Practice Transition Seminar
Friday, April 21 – 8:00am – 5:30pm
The all-day Practice Transition Seminar is a tool to aid orthodontists during the challenging time of a career transition. The seminar brings together a four-person panel of transition experts to share insights for orthodontists preparing for a future transition.
Invisalign In-Booth Lecture
Saturday, April 22 – 12:00pm – 12:50pm
Chris Bentson will be presenting an Invisalign in-booth lecture (Booth #505). The title of the lecture is “No Voodoo – How Invisalign Adds Profit to Your Practice” and its content will offer market data showing that practices are growing their business with Invisalign treatment. Seeking growth and higher profits? This presentation will offer real data and insights about how Invisalign treatment can fit into one’s practice model.
State of the Orthodontic Industry
Sunday, April 23 – 10:30am – 11:30am (Repeat Monday, April 24 – 10:30am – 11:30am)
Results for the solo and small group practice were very strong in 2016, and doctor-owners are looking to build on that in 2017. With many forces pushing and pulling to change the shape of dentistry, Chris Bentson will offer doctor-owners the knowledge to make necessary strategic decisions with present facts regarding the current market.
New Orthodontist/Resident Conference
Sunday, April 23 – 2:30pm – 4:00pm
This program, sponsored by the AAO, with keynote speaker Chris Bentson, will address the steps to follow to pursue specific orthodontic career paths or practice modalities. Following his 40-minute presentation, attendees will break into small groups for discussions. Shannon Patterson, our Director of Practice Opportunities & Orthodontic Placements, and Doug Copple will be two of many leading the discussions.
Many doctors attend the meeting just for the available networking opportunities. One of the most anticipated networking opportunities is one especially for doctors seeking career opportunities. Our team will be a part of the third annual Orthodontic Career Fair.
Orthodontic Career Fair
Sunday, April 23 – 4:00pm – 5:30pm
The Orthodontic Career Fair offers the opportunity to engage face-to-face with employer representatives and discuss possible opportunities. The event will feature many companies and practices with available opportunities, such as associate positions, equity-minded associate opportunities and practices for sale.
- Meet Our Team Face-to-Face
Face-to-face meetings are not just preferable, but necessary for building deeper, stronger bonds with clients and maintaining productive relationships. The Annual Session provides just that. We invite all doctors to stop by the Bentson Copple & Associates Booth (#3537) any time during the Annual Session and speak with us in person. Our team will be happy to discuss plans for a potential practice valuation/appraisal, a practice transition, recruiting or any other change of orthodontic ownership. Residents and job seekers can also learn more about our placement services and career opportunities. Be sure to pick up a complimentary copy of the Bentson Copple reSource newsletter, published for all orthodontists, regardless of practice size or career stage.