Dr. Boomer & Dr. Millennial Addresses Pinky Promises

Dr_Boomer_Dr_Millennial_Pinky_Promises_Bentson_CoppleEpisode 2 of Dr. Boomer & Dr. Millennial: Generational Diversity is now available for viewing. This edition focuses on verbal agreements (aka pinky promises).

Aside from the common reasons you might think someone should have an agreement, such as to set forth what is expected of each doctor, what each partner gets in return, and procedures for decision-making – it’s simply an important step to a healthy business relationship. Don’t miss the insights that Chris Bentson and Shannon Patterson share in this short video.

Each edition of the video series explores diverse perspectives, attitudes, motivations, and needs of these two generations of doctors along with the changing dynamics in an orthodontic practice setting.

Click here to watch, or visit Bentson Copple & Associates’ YouTube Channel https://youtu.be/_f2992asr7Y!

Bentson Copple & Associates Launches New Video Series

New Video Series Dr. Boomer & Dr. MillenniallBentson Copple & Associates is bringing years of orthodontic experience to its first digital video series, Dr. Boomer & Dr. Millennial: Generational Diversity, premiering on their YouTube channel. This series was created to help practices that have age-diverse groups of doctors and team members understand generational differences and offer fun inspiration as one works and leads their team.

It stars Chris Bentson as Dr. Boomer, who is based on Baby Boomer doctors born between 1946 and 1964. His character illustrates a generation known for having a strong work ethic, placing significant importance on professional accomplishments, and for being somewhat reserved from a social perspective. Playing opposite is Shannon Patterson, who stars as Dr. Millennial. Her character is based on the more typical characteristics of Millennial doctors who were born between 1981-1996. This group is viewed as confident, ambitious, achievement-oriented, and is known for being extremely tech-savvy. They additionally value teamwork and seek the input and affirmation of others.

This web series explores the diverse perspectives, attitudes, motivations, and needs of these two generations of doctors, along with the changing dynamics in an orthodontic practice setting. Tidbits of insight are presented regarding the differences between the generations by explaining the needs and expectations of an age-diverse workforce. By learning the motivations and generational footprint of each individual, doctors can leverage their own talents and capitalize on differences.

There are four generations in the orthodontic workforce. Shannon Patterson, Partner, CPR, CMSR, states, “I believe one of the challenges that practices face today is negotiating the differing behavior and values among doctors and team members who were born in different generations. The predominant groups I work with most are Baby Boomers and Millennials. These two generations grew up in different social and political eras that shaped their values and perspectives in the workplace. The reality is doctors of different generations view patient care differently.”

Chris Bentson, Partner, added, “Within each episode of the series, we’ll examine generational diversity in the orthodontic workplace, review some of the benefits and issues associated with it, and share some of the best practices based on our company’s experience.”

“This series offers a better understanding not only of hot button issues regarding orthodontic practice employment, associateship structure, and general practice/business leadership – but of how each generation addresses the issues based on experience and values,” said Laura Overcash, Director of Marketing. “We often take for granted what we believe is a ‘common’ understanding of everyday situations; however, it’s fascinating when you start putting age differences into perspective. While generational gaps may bring about some challenges for doctors, so long as there is a working, open relationship, age should be no barrier.”

To watch episode one of Bentson Copple & Associates’ Dr. Boomer & Dr. Millennial: Generational Diversity video series click here!

Bentson Copple & Associates’ 2018 Holiday Video: Secret Santa

Bentson Copple & Associates' Holiday 2018 Office VideoThe Bentson Copple & Associates team works hard serving the orthodontic community throughout the year. We do, however, have a little fun around the holidays!

This year’s annual holiday video pays homage to NBC’s The Office, one of our favorite TV shows. Let’s take a deeper look into our unique office culture through our Secret Santa gift exchange and learn a bit more about our team members. We may have over-shared a bit, but it’s all in the name of comedy!

Bentson Copple & Associates’ 2017 Holiday Video

The Bentson Copple & Associates team works hard serving the orthodontic community throughout the year. We do, however, have a little fun around the holidays!

In this year’s annual holiday video, our team goes head-to-head in a heated holiday competition. We attempt to name classic holiday movies and television shows by only hearing short audio samples. Sounds easy enough? We invite you to watch our Annual Holiday Video and play along!

MTV Meets Orthodontics

MTV Meetings Orthodontics - Bentson Copple & Associates
Bentson Copple & Associates are known within the industry as valuation, transition and recruiting specialists; however, over the last five years we accidentally became known for our annual holiday video. The holiday video is a hot topic that comes up in conversation throughout the year from clients, consultants, vendors and friends. There is an unspoken anticipation of how we’ll top the previous year’s video.

Let’s rewind for a moment. In 1992, I was in the second grade and was one of the cool kids because my parents allowed me to watch MTV. I was fascinated by music videos – these pieces of visual art were not only a way to promote the newest song by an artist, but back then, there was a story being told within every video. I will never forget the first time I saw Guns N Roses’ November Rain on MTV! It contained so many memorable elements: a symphony playing alongside a rock n’ roll performance, a wedding, two rainstorms, a funeral sequence and a swooping helicopter shot during the guitar solo. It was the most epic piece of cinematography I had ever seen! It was at that very moment I decided, at the age of 8, that I wanted to become a music video director.

Well…that career choice didn’t quite work out as planned, but video has always been in my blood (thanks Axl & Slash). In 2011, video marketing was starting to become a major influence, so I created a holiday greeting video for our company. The first Bentson Copple & Associates holiday video was a far cry from the extravagant November Rain performance. It was simple, it was generic and it wasn’t very memorable – but it was the beginning of something much larger, an annual tradition at the BC&A office.

In the fall of 2016, our team filmed the Holiday Carpool Karaoke video. It began with a four-page script, but as the cameras rolled, our team began to shine; our individual personalities broke through, we shared real laughs together and offered a glimpse into our office culture. The carpool video has come a long way from that first video of stock footage, one camera and less than two hours of editing. The 5:46 minute video was much more than meets the eye. Let’s break down the 2016 Holiday Video by the numbers:

  • 25 Hours of Editing
  • 12 Team Members
  • 10 Hours of Research
  • 7 Songs That Were Sung
  • 5 Cars Used
  • 4 Hours of Filming
  • 3 Script Re-writes
  • 3 GoPros
  • 3 CDs
  • 3 Hours of Recorded Video Footage
  • 2 Planning Meetings
  • 1 Handheld Video Camera
  • 1 Encounter with a Policeman
  • 1 Borrowed Santa Suit
  • 1 Trip to Target
  • 1 Burn Out
  • 1 Catered Lunch
  • Too Many Laughs to Count

As Director of Marketing, I’m blessed that the entire Bentson Copple & Associates team has always been receptive and willing to participate in the yearly holiday video shenanigans. There is always a bit of apprehension when the theme of the video is announced, but after a bit of persuasion, everyone eventually gets on board.

Yes, it’s only August – but you never know when inspiration may strike. My eyes are open, my ears are to the ground and the creative ideas are already flowing for the 2017 holiday video. We look forward to presenting the next holiday video, hearing your future feedback and stepping out from behind our desks for your entertainment pleasure.

-Laura Overcash, Director of Marketing

Bentson Clark & Copple Releases 6th Annual Holiday Video

Our team works hard serving the orthodontic community throughout the year; however, we do have a little fun every now and then! Tag along and enjoy some of the fun and laughter with the Bentson Clark & Copple team as they embark on a musical journey through Greensboro, North Carolina.

Without further ado, we are excited to share the 2016 holiday video for your viewing enjoyment! Click here to watch Bentson Clark & Copple’s 2016 Holiday Carpool Karaoke.