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Tag: Orthodontic Newsletter

6 Powerful Pieces of Orthodontic Business Knowledge

6 Powerful Pieces of Orthodontic Business Knowledge

The fourth quarter edition of the Bentson Copple reSource is now available. Each quarter, the reSource orthodontic newsletter publishes articles regarding the current issues and concerns within the world of orthodontics. This edition features five articles focusing on a variety of timely and relevant topics for today’s orthodontic community. Below is a brief overview of each article included in the latest Bentson Copple reSource (Volume XII, Issue IV).

Communicating Amongst Ourselves
By: Chris Bentson
Orthodontists spend time, money, and effort communicating to their patients and general drawing areas, but how much time do they spend communicating with one another? The orthodontic industry is ever evolving and Chris Bentson looks into the recent popularity of ortho-focused Facebook Groups. Ten large groups are discussed within this article, including Mari’s List, The Digital Orthodontist, and OrthoPreneurs, along with a brief description of each. This short, but extensive, list provides groups whose discussions range from digital marketing to podcasts to woman in orthodontics and everything in between. This is a great overview of the Facebook Groups every orthodontist should join!

More Than the End Result
By: Debbie Best
The importance of open communication and transparency is so very vital in taking care of customers/patients in any situation. Debbie Best talks about an unfortunate experience with a company she did business with and how it applies to the rules of basic customer service. She discusses taking the time to update and educate each patient and parent. “It is only the extraordinary companies who stand out above their competitors,” and communication is a common thread to make that happen.

Building Your Focus Vault
By: Curt Steinhorst
“We have entered the age of distraction,” states Curt Steinhorst in this discussion about focus or the lack thereof. Four factors that can have an effect on how much we are able to focus and concentrate are as follows: energy, experience, emotion, and environment. Creating a vault or a barrier in order to separate yourself from others to prevent interruption is important. Those who take control of their attention will see their value in the marketplace multiplied. This article advises on tips and tools to aid in taking control of our most precious asset – our attention.

“MOP” ing Up Profitability with a Bucket of the Accidental Patient
By: Dr. Jonathan L. Nicozisis
Manual Osteo Perforations (M.O.P.’s) and high frequency vibration combined with Invisalign has allowed this orthodontist and author to capture a whole new audience of people previously not willing to step foot inside an orthodontic office. Here, using Invisalign with Propel is something many doctors don’t think they need, but can have very positive results for the patients, as well as the practice. Any business-minded orthodontist should consider the pairing of these two technologies in potentially reaching into an untapped market.

12 Years Later…
By: Laura Overcash
Our Marketing Director, Laura Overcash, reflects on the past 12 years of the Bentson Copple reSource. This article is a nostalgic journey that takes us on a quick review of some of the most popular articles and interviews. The variety of content has been and will continue to include articles from doctors, industry leaders, orthodontic consultants, marketing experts, and best-selling authors. Our genuine gratitude goes out to each and every person who has played a part in this over the last 12 years.

New Gaidge CEO: Looking Ahead and Moving Forward
An Interview with Ryan Moynihan
As you may recall, we featured Ryan Moynihan’s article, Gaidge Market Report in last quarter’s newsletter. We recently had the opportunity to interview Ryan about his new role as CEO and his outlook for Gaidge, an orthodontic practice management tool. Since 2010, Gaidge and its analytics tools have become a leader in reporting practice performance, as well as industry trends. Ryan chats about the future of Gaidge and how this reporting tool can help accelerate growth for all orthodontic practices.

Click here to read a sample version of the fourth quarter 2017 Bentson Copple reSource. Not a subscriber and want to learn more about the publication? Click here to visit our website.

Author BentsonCopplePosted on December 29, 2017February 18, 2021Categories Bentson Copple reSource, PublicationsTags Bentson Copple reSource, Orthodontic Industry, Orthodontic Newsletter, Orthodontic Trends

New Orthodontic Insights You Can’t Afford to Miss

3rd Qtr 2017 reSource Now Available The third quarter edition of the Bentson Copple reSource is now available. Each quarter, the reSource orthodontic newsletter publishes articles regarding the current issues and concerns within the world of orthodontics. This edition features five articles focusing on a variety of timely and relevant topics for today’s orthodontic community. Below is a brief overview of each article included in the latest Bentson Copple reSource (Volume XII, Issue III).

Teledentistry & Market Expansion
By: Chris Bentson
Our lead article in this edition of the reSource written by Chris Bentson discusses, among several things, the definition of teledentistry and the question of whether or not your practice can benefit from this new concept. A brief description of teledentistry is provided with insights into Smile Direct Club’s direct-to-consumer marketing model – just one company using this business model. Can the orthodontics market expand using teledentistry? No one can predict the future, but this article will provide some insights and food for thought.

Neon Canvas: Painting the Picture of an Orthodontic Practice
An Interview with Kyle Fagala, DDS, MDS
Dr. Kyle Fagala wears many hats; he is the owner & orthodontist at Saddle Creek Orthodontics, as well as the co-owner of Neon Canvas. He shares a bit of his digital marketing genius in this reSource-exclusive interview focused on his digital marketing company Neon Canvas. As a co-founder, he is involved daily in its strategies, goal setting, and output. The company is passionate about helping other doctors succeed. He believes if practice owners are ignoring digital marketing, thousands of dollars are being left on the table. Social media management is imperative to telling your story and creating a successful marketing campaign. In closing, Dr. Fagala shares his three pieces of advice regarding digital marketing that no orthodontist should miss.

The Power of a Brand
By: Dr. Clarke Stevens & Davin Bickford
Learn about two successful companies in this article. Launched by WildSmiles, Inc. in 2015, Mascot Braces has created tremendous added value for practices participating in one of the fifteen programs the company has currently launched. Mascot Braces translates the impact of a billion-dollar collegiate market into individual orthodontic practices. A comprehensive understanding of Mascot Braces can be explained in four categories: Brackets, Marketing, Exclusivity, and Profit. This article introduces this revenue-generating product and explains how it can easily be utilized in your office.

Gaidge Market Report
By: Ryan Moynihan
Gaidge has partnered with orthodontic practices across the United States, Canada, the Caribbean and Australia to automatically gather and deliver key performance indicators that assist doctors, managers and team leaders in assessing needs, setting goals and driving practice performance. Gaidge Business Analytics includes the opportunity for orthodontists to compare key practice performance indicators across practices much like their own to benchmark and keep pace with the market. This high-level article offers the most current year-to-year data (through 2nd Quarter 2017) comparing net production, net collections, adult exams, patient exams and case starts. Gaidge’s new CEO dives into the company’s robust database of information to share this “big picture” data and industry trends, to help practices compete in today’s market.

Rhinogram: A New Communication Tool for Your Practice
An Interview with Douglas Ford
In today’s digital world, HIPAA compliance remains an important issue to all orthodontic practices regardless of size. Rhinogram is a modern day, HIPAA compliant, communication tool that can be easily integrated into any practice. Douglas Ford, Vice-President of Marketing and Customer Care, chats about the benefits this all-in-one solution offers to help practices adapt to a changing mindset when it comes to patient conversations. Rhinogram easily connects orthodontists with prospective patients, referrals, and team members all in one location, turning a practice’s main phone number into a text-enabled communication line. This interview dives into the ends and outs of this new communication tool and how it allows practices to focus on what they do best…taking care of their patients.

Financial Policies & the Health of Your Practice
By: Michelle Shimmin
International lecturer and trainer, now a consultant with 26 years in the orthodontic industry, Michelle Shimmin discusses the health of your practice and strength of your financial processes. She states, “If you are not keeping track of and correlating your monthly production and starts with your monthly collections number, you need to start now!” There is no accurate way to know this information aside from keeping track of your production, number of starts, and monies collected. Michelle outlines three important questions each orthodontist should ask: Where are you now and where would you like to go? Are you growing at a rate you’re pleased with? Are you meeting the goals you set for your practice last year? Understanding how many new patient exams you do on a monthly basis and your closing rate provides valuable information and assists in uncovering areas to improve on.

Game of Loans – Understanding & Managing Educational Debt
By: Shannon Patterson, CPR, CMSR
Student loans and the mountain of educational debt are discussed in this article along with several available payback options. Knowing the amount one owes, learning about personal financial management and setting goals to fast-track loan repayments can really alleviate undue stress and anxiety as one begins their orthodontic career. Residents and early-career orthodontists should explore repayment options thoroughly. Asking for financial guidance before making a major decision on a repayment plan is key, especially if the debt load is very high – $200,000 or more. Build your strategy in today’s game of loans by working with advisors who are experienced with physician education debt and the economics of career progression, rather than generalists.

Managing the Orthodontic Practice Using Big Data Insights
By: Stephen Dixon, Tamer Jarada & Dr. Hirsham Badawi
Clinical documentation plays an important part in orthodontic care by tracking patient treatment progression. If clinical documentation is incomplete or erroneous, organizations are at risk of not following through on what needs to be done for a particular treatment. Documentation also provides a way of tracking inventory and treatment effectiveness, and it serves as a bulwark against litigation. Enter big data analytics. To reap the benefits of reduced operating costs and better patient experience, orthodontists must get better at harvesting structured data from their operations. A real-life scenario is discussed in this article focused on emergency visits from bracket bond failures using Oral4D. Using documentation, a practice (as illustrated in the example) can collect metrics on its operations, reorganize and collect metrics again to see if there is room for improvement.

Click here to read a sample version of the third quarter 2017 Bentson Copple reSource. Not a subscriber and want to learn more about the publication? Click here to visit our website.

Author BentsonCopplePosted on September 22, 2017January 8, 2021Categories Bentson Copple reSource, PublicationsTags Bentson Copple reSource, Orthodontic Industry, Orthodontic Newsletter, Orthodontic Trends

The reSource: Knowledge, Wisdom & Some Favorites

The Bentson Copple reSource Knowledge, Wisdom and Some Favorites

The Bentson Copple reSource has been in publication since 2006, producing 246 articles and interviews from 109 individuals. Our Marketing Director Laura Overcash and I were discussing some favorite articles and while thinking about all the information published since 2006, several articles come to mind as favorites.

The first one, “Five Principles for Creating a Culture of Excellence,” was published in the 4th Quarter 2016 edition. This article written by Bob Burg and John David Mann is a special one for me because I had the privilege of speaking with Bob when asking him to write for the publication. I have also become a kind of connoisseur of their books. When the business parable the Go Giver was shared with us by an orthodontist, I really loved what it had to say and how it applies to not only business, but the way we live and interact with people every day! The five principles discussed are so important in creating a positive and welcoming office culture. The lessons here are appreciated and shared many times. If you haven’t read this book, I recommend that you do.

“Smile for a Lifetime: Serving a Community of Needs, located in the 3rd Quarter 2016,” written by Jill Reynolds, wife of orthodontist Dr. Mark Reynolds, is another one of my favorite articles. I have spent many hours volunteering, especially with children, so of course this one really hit home. Here, she discusses the impact Smile for a Lifetime (a great organization) has on those families who cannot afford braces. Treatment is provided to qualified candidates throughout the community, bringing this amazing opportunity to those families. As a mom of three girls, I know full well how lucky we were to be able to provide this treatment for my children. Unfortunately, not all families can do so. Therein lies the beauty of Smile for a Lifetime and the orthodontists who are part of this wonderful service.

Another article that really resonated with me was in the 1st Quarter 2017 edition, written by the very creative Adam Mead. “Be You-nique, Not Just Unique: Establishing a Brand-Centric Culture” is another discussion about creating your brand or culture. Adam talks about the power of being yourself, being unique, allowing yourself to be set apart from everyone else. It is a key factor of success in orthodontics and pretty much everything else when it comes to standing out in a crowd. It is who you are and what you represent. When thinking about this advice in regard to myself and our newsletter, I believe we have really begun to utilize this technique.

Thanks for reading this post and please direct any and all comments to me, [email protected], as I am always looking for ways to improve the reSource and increase our readership. Of course, inquiries about a subscription would be better, much better.

Author BentsonCopplePosted on July 28, 2017January 18, 2021Categories Bentson Copple reSource, PublicationsTags Bentson Copple reSource, Orthodontic Industry, Orthodontic Newsletter, Orthodontic Trends

Seven Articles to Instantly Improve Your Orthodontic Practice

Seven Articles from the Bentson Copple reSource to Instantly Improve Your Orthodontic Practice
You may have noticed our company logo has changed on our website, on our social media pages and even on header of this blog page. Bentson Clark & Copple, LLC is officially Bentson Copple & Associates, LLC. The name change has also affected the newsletter; the official name of the publication is now the Bentson Copple reSource. Don’t worry, everything about the publication will remain the same! You will continue to receive the highest quality news and information regarding the business aspects of operating a successful orthodontic practice! The newest edition of the reSource is no exception. We are excited to publish the largest newsletter in the history of the publication with a total of 16 pages and seven articles/interviews. Below is a sampling of the 2nd Quarter newsletter.

Align Turns Twenty – Why You Should Care
By: Chris Bentson
Our first article in this edition of the reSource focuses on Align Technology, Inc. As the company reaches its 10-year anniversary, Chris Bentson offers insights into their industry relevance. The article provides a glimpse into the company’s history and leadership, offers a brief analysis of the company’s stock price and shares general information pertinent to the orthodontic community. With consolidation and competition in the specialty accelerating and Invisalign’s growth rate four times above the market, who knows what the future may hold for Align Technology!

Let’s Chat: Insights from Marketing Experts
An Interview with Jeff Wilson & Scott Hansen
Our team recently ‘chatted’ with Scott Hansen, Owner of OrthoChats and Jeff Wilson, Founder of Ortho Engagement, who are both leaders in the marketing channel of online chat. This side-by-side interview offers insights into the quickly expanding world of chat and what services are available and which companies offer them. Both Jeff and Scott reveal how and why this form of digital marketing can help to improve the overall patient experience. Their unique backgrounds and their marketing perspectives offer readers awareness into why live chat can easily become a successful part of your orthodontic practice’s marketing plan.

What You Need to Know about EasyRx’s New Ownership
An Interview with Todd Blackenbecler
Chris Bentson speaks with Todd Blackenbecler, President and CEO of EasyRx as he reveals his new role in this company and the ways it can streamline and organize the prescription and lab process in one’s orthodontic practice. Dr. Marc Lemchen, founder of Dolphin Imaging, is onboard helping to create a product that improves the practice-lab prescription process, which ultimately positively impacts the bottom line of the practice. The 100% cloud/browser-based system has recently announced integrations with popular practice management software and the team looks forward to what the future may hold.

Highlights from the 2017 ADSO Summit
By: Doug Copple, CVA & Shannon Patterson, CPR, CMSR
There are many questions when it comes to Dental Service Organizations (DSOs). In order to learn more, two Bentson Copple & Associates team members attended the Association of Dental Support Organizations (ADSO) Annual Summit – a two and a half day meeting featuring a variety of speakers from diverse backgrounds, both inside and outside the dental marketplace. Doug Copple and Shannon Patterson share their eye-opening takeaways from the meeting in this article. Shannon discusses the focus on patient experience and the DSO employee/associate model. Doug also examines the patient experience, as well as continuing education & professional development, technology, access to capital and efficiency ethics & regulations.

Five Year Follow-Up: What’s New with Mari’s List?
An Interview with Mari Sawtelle Dunn
Mari’s List is an elite orthodontic buying group and study club celebrating its 5-year anniversary! The company, founded by Mari Sawtelle Dunn, has negotiated deals individual orthodontists are unable to obtain on many of the best quality products and services available. This interview is focused on the growth of the company and the four core benefits of Mari’s List – evaluation of current spending, buying list, coaching and the Facebook study group, where questions are asked and ideas are shared. Mari’s core value of providing exceptional savings and customer service, while maintaining one-on-one service is evident throughout the interview.

Lifecycle Design for Your Orthodontic Office
By: Joyce Matlack
Each doctor needs to consider the current and future needs of one’s office space while focusing on the long-term return investment. When preparing for your ideal future orthodontic practice, Joyce Matlack explores a variety of options available in selecting and building your perfect office. This article explores six paths an orthodontic career may take in regard to office design: academics to private practice, start up to successful flagship, or opening a satellite (or two), bringing on an associate and reducing days in the office, selling your practice and building a semi-retirement office or moving to a satellite.

The Competition Has Changed
By: Angela Weber
Many industries, including orthodontics, have felt the forces of ‘disruption.’ In a recently conducted OrthoSynetics study, it was found that 68% of consumers don’t understand the difference between the role of a dentist and the role of an orthodontist. Angela Weber discusses several steps an orthodontist can take to educate potential patients and address the changing landscape today – by simplifying the orthodontic treatment process, becoming an educational source, making personal connections and reflecting on the competition.

Click here to read a sample version of the second quarter 2017 Bentson Copple reSource. Not a subscriber and want to learn more about the publication? Click here to visit our website.

Author BentsonCopplePosted on June 7, 2017December 1, 2021Format ImageCategories Bentson Copple reSource, PublicationsTags Bentson Copple reSource, Orthodontic Industry, Orthodontic Newsletter, Orthodontic Trends

Introducing The Resource Minute

Exclusive reSource Bonus Material
Robert Noyce, co-founder of Intel Corporation, once said, “Knowledge is power. Knowledge shared is power multiplied.” The Bentson Copple & Associates’ team is passionate about making a measurable impact in the lives of the doctors we touch. One of the ways we do this is by sharing knowledge. The Bentson Copple reSource, our quarterly newsletter, offers an outlet to do just that.

For over 12 years, the reSource has focused on the non-clinical business topics that are important to today’s orthodontists, their practices and their future endeavors, via articles and interviews. Over the past few months, the Bentson Copple reSource publication team has been discussing ways to make the publication more valuable and provide more knowledge to our subscribers.

Without further ado, we are excited to announce a new, exclusive subscriber bonus, The reSource Minute!!! The reSource Minute will be monthly, one-minute videos that will deliver valuable tidbits of business-oriented information that, we hope, will prove helpful in the operation of your orthodontic practice. These videos will cover a wide range of topics produced especially for you, the successful orthodontist!!!

The reSource Minute is a way for us to share even more knowledge as a thank you for being part of the Bentson Copple reSource subscriber family! If you are a subscriber, The reSource Minute will be delivered via email. The first reSource Minute was recently released and focused on child demographics.

Not a reSource subscriber? Click here to learn more and begin your subscription today!

Author BentsonCopplePosted on May 30, 2017March 7, 2022Categories Bentson Copple reSource, Orthodontic TrendsTags Bentson Copple reSource, Orthodontic Industry, Orthodontic Newsletter, Orthodontic Trends, reSource Minute

Six Articles to Supercharge Your Orthodontic Knowledge

Six Articles to Supercharge Your Ortho Knowledge
Bentson Clark reSource
 is now available. Each quarter, the reSource publishes articles focused on the business of operating an orthodontic practice. The newest edition includes six non-clinical articles. The lead article is the highly anticipated valuation review containing data that is often used by doctors to benchmark his/her individual practice. This edition also rounds out a 5-part series focused on marketing to Millennial mothers, a 2-part series concerning insurance benefits and a 3-part series regarding personalized marketing/branding.

Looking Back at the Practice Valuations of 2016
By: Chris Bentson & Doug Copple, CVA
As a tradition, the first quarter edition of the Bentson Clark reSource begins with the annual review of practice valuation metrics seen during the previous year. This year marks the eleventh consecutive year Bentson Clark & Copple, LLC has published this data set. The information presented within this article is compiled from several high-level statistics extracted from the orthodontic valuations completed by the company during the 2016 calendar year. The averages addressed in this article include net collections, practice income, overhead rate and practice value.

Management of Insurance Benefits – What’s to Like? – Part 2
By: Tina Byrne
In part two of Tina Byrne’s article, she discusses the remaining three “P’s” of an insurance system – preparation, process and punctuality (part 1 focused on plans/participation and practice policy). Tina offers insurance tidbits regarding practice management software utilization, insurance forms, patient education materials, verification of benefits, claim submission, benefit payments and the urgency of handling delinquent patient receivables. Identifying and addressing internal deficiencies will bring about positive change for the practice and patients while assisting the insurance coordinator in handling patient benefits.

Financial Mountain Climbing: What is the Goal?
By: Mart McClellan, D.D.S., M.S. & Tim Streid C.L.U.
Ascending and descending a mountain with a Sherpa is a perfect analogy when it comes to understanding financial success. When orthodontists focus on their own financial efficiency, they will reach their maximum financial potential and make it back to financial base camp successfully! Dr. McClellan and Mr. Streid provide insights in understanding efficiency as it pertains to financial decision-making. Efficient money decisions allow orthodontists to accelerate their wealth and not simply accumulate it. These advisors are the only firm in America who utilize a macroeconomic model for financial decision-making and have an orthodontist as an advisor.

Choosing an Orthodontic Site in a Competitive Environment
By: Scott McDonald
Orthodontists need to think more strategically than ever about what makes a good, bad or simply acceptable site for an orthodontic practice. There are many important variables that factor into selecting a location. Some of which include the following: median household income, educational attainment scores, type of housing, family culture, population growth and competition rates. After examining hundreds of orthodontic offices throughout the United States, Scott McDonald discusses evaluating the metrics of acceptable locations. All of these issues can be operationalized through psychographic data that will define in a rational way what makes one community more “ortho-friendly” than others.

Be You-nique, Not Just Unique: Establishing a Brand-Centric Culture
By: Adam Mead
While being unique sounds great and easy enough to do, it’s actually quite difficult in practice. It really takes guts to give yourself permission to be unique. Adam Mead, founder and owner of brand strategy agency yogg & brand design agency KARV, speaks about branding, the importance of making it unique and how it represents you and your practice’s culture. When used correctly, branding is a “relationship development tool rather than simply a marketing tool.” His experience with orthodontists and many other industries offers eye-opening ideas for doctors to consider.

Reaching Millennial (and All) Moms in 2017 and Beyond
By: Maria T. Bailey
Did you know that less than 15% of Millennials and only 19% of GenX mothers want to actually speak on the phone to a customer service agent (i.e., scheduling rep or office manager)? To maximize mom engagement efforts and get the most out of an $11 billion annual market, Maria Bailey offers tips to consider when marketing to a Millennial Mom. Using significant research and data, this article dives into upgrading customer service options, social media mantra, social listings and audits.

Click here to read a sample version of the first quarter 2017 Bentson Clark reSource. Not a subscriber and want to learn more about the publication? Click here to visit our website.

Author BentsonCopplePosted on March 27, 2017October 13, 2017Format ImageCategories Bentson Copple reSource, PublicationsTags Bentson Copple reSource, Orthodontic Industry, Orthodontic Newsletter, Orthodontic TrendsLeave a comment on Six Articles to Supercharge Your Orthodontic Knowledge

Proudly Supporting Our U.S. Military

Bentson Copple reSource - Supporting Our Troops
Bentson Clark & Copple shows our appreciation for the service of orthodontists in the armed forces by providing complimentary Bentson Clark reSource subscriptions to all active duty military orthodontists. We owe an incredible debt of gratitude to the men and women of our Armed Forces and providing the reSource is a small token of our appreciation.

Supporting our troops is something personal for our company. Bentson Clark & Copple employs two very proud military moms. One child is serving in the Navy and the other in the Marine Corps. In addition, many of our team members’ parents or grandparents served in the past.

Our company is largely known for our valuation, transition, recruiting services and newly expanded career opportunities; however, for over a decade we have proudly published the Bentson Clark reSource. The reSource has featured over 220 timely articles and interviews contributed by Bentson Clark & Copple’s partners and team members, as well as the industry’s top leaders and consultants. The quarterly publication is written for orthodontists of all career stages, focused solely on the business aspects of running a successful practice. The newsletter can assist all orthodontists in making strategic decisions in managing their practice. Many doctors use the newsletter as a planning tool for the future – from opening an office, to practice growth, to planning for retirement.

Author BentsonCopplePosted on July 29, 2016February 5, 2018Categories Bentson Copple reSourceTags Bentson Copple reSource, Orthodontic NewsletterLeave a comment on Proudly Supporting Our U.S. Military

2nd Quarter Edition of the Bentson Clark reSource Now Available

The second quarter edition of the Bentson Clark reSource is now available. Each quarter, the reSource orthodontic newsletter publishes articles regarding the current issues and concerns within the world of orthodontics. This edition features six articles offering a strong focus on the Millennial generation, providing an update on the CDC’s sterilization rules and discussing the impact of adult patients in regard to practice management. Below is a brief overview of each article included in the latest Bentson Clark reSource (Volume XI, Issue II).

Embracing The Next Generation of Orthodontics
By: Shannon Patterson, CPR, CMSR
In the growing world of orthodontics, older generations are retiring and Millennials are entering the orthodontic workforce. Millennials do have different needs, expectations and working styles than the previous generations – Silent Generation, Baby Boomers and Generation X. In Shannon Patterson’s article, she discusses the diversity of each generation’s viewpoints and identifies the factors impacting today’s orthodontic residents’ career choices. By understanding the Millennial mindset, skills and background, you will be able to better engage with them to make a difference in your practice and community.

The Associate Income Divide
By: Chris Bentson
Chris Bentson examines two different scenarios that the Bentson Clark & Copple team hears frequently – one from the new and younger doctor demographic and the other from the established orthodontic demographic. Presently, there is a wide divide between what a young or newly minted orthodontist can make working for a DSO versus the traditional solo or small group practice. It appears debt fatigue is driving much of this interest in employee positions versus ownership.

The Millennial Mom: Her Native Tongue is Technology
By: Brenda Ashwell
Did you know that one in five moms is a Millennial? Brenda Ashwell of PracticeGenius discusses how and why it is important to cater to Millennial mothers through the beauty of technology. She analyzes why it is important to focus on marketing strategies to reach these mothers, and how it can bring success to one’s orthodontic practice.

Millennial Moms: What to Know About This Tech-Savvy Generation
By: Maria T. Bailey
There is an estimated 83.1 million Millennials in the United States alone; 42 million of those are women and 13 million are mothers. Today’s generation of mothers want speedy service, information and answers. In addition, they are highly connected with the world around them. It is critical for anyone who plans to do business with this group of women to understand what drives the Millennial generation. Maria Bailey presents a brief overview of Millennial Mothers, how to communicate with them accordingly and how to stay connected.

Percentage of Adult Patients Impacts Practice Management
By: Dr. Bob Haeger
Dr. Bob Haeger discusses the importance of keeping track of adult exams/starts in one’s orthodontic practice. He provides information focused on five essential areas in practice management: attracting new patients, converting patients to starts, treatment, employee management and revenue and expenses. He also focuses on the importance of statistical and factual information to help a growing practice thrive.

Sterilization Process: What You Need to Know for 2016
By: Andrea Cook
Sterilization is one of the most important functions of any orthodontic practice. Andrea Cook provides up-to-date facts, administrative measures and hygiene etiquette established by the CDC (Center for Disease Control) in her article. She also takes an in-depth look into the difference between sterilization and disinfection, as both are crucial to keeping your patients safe and remaining compliant with the CDC guidelines.

Click here to read a sample version of the second quarter 2016 Bentson Clark reSource. Not a subscriber and want to learn more about the publication? Click here to visit our website.

Author BentsonCopplePosted on July 22, 2016September 7, 2016Categories Bentson Copple reSource, PublicationsTags Bentson Copple reSource, Orthodontic Industry, Orthodontic Newsletter, Orthodontic Trends

Bentson Clark reSource Circulation Manager Named

Patrice Connor has been named Circulation Manager of the Bentson Clark reSource newsletter, which is received by over 1,000 individuals each quarter. “Stepping into the role of Circulation Manager is truly exciting. I look forward to expanding outreach of the Bentson Clark reSource into the orthodontic community,” said Connor.

She has a long history of providing exceptional customer support and is excited about serving the reSource’s subscribers with the highest care available. Her one-on-one customer relationship philosophy will provide readers a high-quality subscription experience.  Additionally, Patrice will focus on growing the publication’s readership/subscriber base.

“People know Bentson Clark & Copple as an orthodontic valuation and transition company; however, the Bentson Clark reSource was created over a decade ago with the mission of providing orthodontic owners with information regarding how to run a successful practice. We use our valuation data for some articles and publish a vast amount of guest contributor content. In a recent readership survey, most subscribers responded that they read each edition of the reSource cover-to-cover each quarter. Patrice truly understands who we are as a company and is a perfect fit as our Circulation Manager,” said Chris Bentson, President of Benson Clark & Copple.

About the Bentson Clark reSource
The Bentson Clark reSource is published for orthodontists of all career stages, focused on the business aspects of running a successful practice. It allows readers to stay up-to-date on trends within the orthodontic industry, provides exclusive data extracted from successful practices, offers a wide range of content – from marketing advice to insight on new products from the world of orthodontics and is often used as a tool in planning for the future. Over the past 11 years it has featured over 200 articles and interviews contributed by 41 different writers. For information on how to subscribe, visit here, call 800-621-4664 or e-mail [email protected]. 

Author BentsonCopplePosted on June 10, 2016September 7, 2016Categories Bentson Copple reSource, PublicationsTags Bentson Copple & Associates, Bentson Copple reSource, Orthodontic Newsletter

1st Quarter Edition of the Bentson Clark reSource Now Available

The first quarter 2016 edition of the Bentson Clark reSource is now available. Each quarter, the Bentson Clark reSource orthodontic newsletter analyzes and examines the most current issues and concerns within the orthodontic industry. This quarter’s publication features a vast array of articles targeted towards all orthodontists, regardless of practice size or career stage. Here’s a brief overview of the articles included in the latest issue:

Looking Back at the Practice Valuations of 2015
By: Chris Bentson & Doug Copple
The first quarter edition of the Bentson Clark reSource leads with the highly anticipated annual review of practice valuation metrics. This year celebrates the tenth consecutive year that Bentson Clark & Copple, LLC has released this data in the reSource. The information presented in this article is compiled from 55 orthodontic practice valuations that we completed during the 2015 calendar year.

As with prior review articles, the data discussed includes high-level figures such as the following: rounded net collections, practice income, adjusted overhead rate, debt-free value and value expressed as a percentage of collections for each respective practice. This article will review the averages and offer a window into the current values of today’s orthodontic practices. As additional analysis, the information is broken down based on the number of practice locations, to be used as a rough comparison tool for similarly situated practices.

Digital Marketing Trends to Watch in 2016
By: Mary Kay Miller
Online marketing evolves at lightning speed and each year brings new hardware, new software and new user preferences. In order to develop a successful online marketing strategy, businesses must stay up-to-date on the latest trends. Mary Kay Miller’s article discusses the latest digital marketing and the future impact in the orthodontic industry. She briefly discusses website design trends, online advertising (Google and Facebook), video advertising and the growth of video content. The information featured in this article can provide guidance for businesses integrating current trends into their marketing strategy.

The Stress of It All
By Dr. Neil Warshawsky
Accelerating orthodontic treatment is a timely topic in today’s orthodontic marketplace. Dr. Warshawsky, a Chicago-based orthodontist, discusses new competitive realities, reinvention and his personal experience with Propel. He presents a brief case study that illustrates his results using Propel and discusses the economics of accelerated care. Dr. Warshawsky examines how using the accelerating devices during treatment increases revenue per treatment, improves the practice’s cash flow and increases available chairtime for new patient starts.

EasyRx: Digital Prescription Management
An Interview with Dr. Marc Lemchen & Mr. Khashi Rahmani
EasyRx is a cloud-based, digital patient appliance prescription management software for orthodontic practices and labs. This interview with Dr. Marc Lemchen (current customer, investor and board member of EasyRx) and Mr. Khashi Rahmani (Business Development Coordinator of EasyRx), offers insight into the history of the company, breaks down core features, provides information regarding practice management integration and suggests reasons to consider the product. Dr. Lemchen discusses the advantages he has experienced using the software from consolidating workflow, improving efficiency and reducing mistakes. Last but not least, Mr. Rahmani briefly examines the impact EasyRx can make on a practice’s bottom line.

Click here to read a sample version of the first quarter 2016 Bentson Clark reSource. Not a subscriber and want to learn more about the publication? Click here to visit our website.

Author BentsonCopplePosted on March 29, 2016September 7, 2016Categories Bentson Copple reSource, PublicationsTags Bentson Copple reSource, Orthodontic Industry, Orthodontic Newsletter, Orthodontic Trends

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