The fourth quarter edition of the Bentson Copple reSource is now available. Each quarter, the reSource orthodontic newsletter publishes articles regarding the current issues and concerns within the world of orthodontics. This edition features five articles focusing on a variety of timely and relevant topics for today’s orthodontic community. Below is a brief overview of each article included in the latest Bentson Copple reSource (Volume XII, Issue IV).
Communicating Amongst Ourselves
By: Chris Bentson
Orthodontists spend time, money, and effort communicating to their patients and general drawing areas, but how much time do they spend communicating with one another? The orthodontic industry is ever evolving and Chris Bentson looks into the recent popularity of ortho-focused Facebook Groups. Ten large groups are discussed within this article, including Mari’s List, The Digital Orthodontist, and OrthoPreneurs, along with a brief description of each. This short, but extensive, list provides groups whose discussions range from digital marketing to podcasts to woman in orthodontics and everything in between. This is a great overview of the Facebook Groups every orthodontist should join!
More Than the End Result
By: Debbie Best
The importance of open communication and transparency is so very vital in taking care of customers/patients in any situation. Debbie Best talks about an unfortunate experience with a company she did business with and how it applies to the rules of basic customer service. She discusses taking the time to update and educate each patient and parent. “It is only the extraordinary companies who stand out above their competitors,” and communication is a common thread to make that happen.
Building Your Focus Vault
By: Curt Steinhorst
“We have entered the age of distraction,” states Curt Steinhorst in this discussion about focus or the lack thereof. Four factors that can have an effect on how much we are able to focus and concentrate are as follows: energy, experience, emotion, and environment. Creating a vault or a barrier in order to separate yourself from others to prevent interruption is important. Those who take control of their attention will see their value in the marketplace multiplied. This article advises on tips and tools to aid in taking control of our most precious asset – our attention.
“MOP” ing Up Profitability with a Bucket of the Accidental Patient
By: Dr. Jonathan L. Nicozisis
Manual Osteo Perforations (M.O.P.’s) and high frequency vibration combined with Invisalign has allowed this orthodontist and author to capture a whole new audience of people previously not willing to step foot inside an orthodontic office. Here, using Invisalign with Propel is something many doctors don’t think they need, but can have very positive results for the patients, as well as the practice. Any business-minded orthodontist should consider the pairing of these two technologies in potentially reaching into an untapped market.
12 Years Later…
By: Laura Overcash
Our Marketing Director, Laura Overcash, reflects on the past 12 years of the Bentson Copple reSource. This article is a nostalgic journey that takes us on a quick review of some of the most popular articles and interviews. The variety of content has been and will continue to include articles from doctors, industry leaders, orthodontic consultants, marketing experts, and best-selling authors. Our genuine gratitude goes out to each and every person who has played a part in this over the last 12 years.
New Gaidge CEO: Looking Ahead and Moving Forward
An Interview with Ryan Moynihan
As you may recall, we featured Ryan Moynihan’s article, Gaidge Market Report in last quarter’s newsletter. We recently had the opportunity to interview Ryan about his new role as CEO and his outlook for Gaidge, an orthodontic practice management tool. Since 2010, Gaidge and its analytics tools have become a leader in reporting practice performance, as well as industry trends. Ryan chats about the future of Gaidge and how this reporting tool can help accelerate growth for all orthodontic practices.