The Bentson Copple reSource has been in publication since 2006, producing 246 articles and interviews from 109 individuals. Our Marketing Director Laura Overcash and I were discussing some favorite articles and while thinking about all the information published since 2006, several articles come to mind as favorites.
The first one, “Five Principles for Creating a Culture of Excellence,” was published in the 4th Quarter 2016 edition. This article written by Bob Burg and John David Mann is a special one for me because I had the privilege of speaking with Bob when asking him to write for the publication. I have also become a kind of connoisseur of their books. When the business parable the Go Giver was shared with us by an orthodontist, I really loved what it had to say and how it applies to not only business, but the way we live and interact with people every day! The five principles discussed are so important in creating a positive and welcoming office culture. The lessons here are appreciated and shared many times. If you haven’t read this book, I recommend that you do.
“Smile for a Lifetime: Serving a Community of Needs, located in the 3rd Quarter 2016,” written by Jill Reynolds, wife of orthodontist Dr. Mark Reynolds, is another one of my favorite articles. I have spent many hours volunteering, especially with children, so of course this one really hit home. Here, she discusses the impact Smile for a Lifetime (a great organization) has on those families who cannot afford braces. Treatment is provided to qualified candidates throughout the community, bringing this amazing opportunity to those families. As a mom of three girls, I know full well how lucky we were to be able to provide this treatment for my children. Unfortunately, not all families can do so. Therein lies the beauty of Smile for a Lifetime and the orthodontists who are part of this wonderful service.
Another article that really resonated with me was in the 1st Quarter 2017 edition, written by the very creative Adam Mead. “Be You-nique, Not Just Unique: Establishing a Brand-Centric Culture” is another discussion about creating your brand or culture. Adam talks about the power of being yourself, being unique, allowing yourself to be set apart from everyone else. It is a key factor of success in orthodontics and pretty much everything else when it comes to standing out in a crowd. It is who you are and what you represent. When thinking about this advice in regard to myself and our newsletter, I believe we have really begun to utilize this technique.
Thanks for reading this post and please direct any and all comments to me, firstname.lastname@example.org, as I am always looking for ways to improve the reSource and increase our readership. Of course, inquiries about a subscription would be better, much better.