By: Mandy King
Client Support Associate
Every orthodontic practice is different so potential patients and their pa
rents will be looking for what looks like the “complete” package. Putting yourself in their shoes, let’s see what that looks like.
Parents want an office environment where their kids feel comfortable. Not only with their surroundings but with the doctor(s) and team members. The first impression of your office is usually a ‘make it or break it’ moment. As soon as parents walk in the door, they are looking around to see if the waiting room is clean and inviting. They will then make a mental note if their interaction with the front desk is a pleasant experience. Your team needs to be aware of how important that first touch truly is to a parent!
Every parent is paying attention to the treatment fees. Several parents might even get second or third opinions. However, that is not always the deciding factor. Parents also value the quality of orthodontic care their children will receive. If they have been referred to an orthodontist by their child’s dentist and other parents that rave about the quality of your practice, price can become a secondary consideration. Let’s face it, word of mouth referrals are a key to a thriving orthodontic practice.
Patients also like to feel like they are the only one in the room while they are being cared for so paying attention to them is of utmost importance. Your team members should carry on conversations with patients and make them feel important during their time in the clinic. Parents like to see that their kids are being treated with individual attention as well. Therefore, when it comes to the new patient appointment, it is crucial to exemplify these qualities so that the parent and patient will choose your practice for their orthodontic care.
Having a “patient-first” approach is certainly what every parent or patient likes to see!