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Partnering with the AAO

We are always honored when approached by the AAO to participate in an opportunity to educate the orthodontic community. Over the winter months, Chris Bentson along with a handful of other industry experts recorded the AAO’s The Business of Orthodontics Webinar Series. It is a 9-part educational webinar series that consists of lectures addressing the core competencies for starting and managing an orthodontic practice. Chris presented three lectures in The Business of Orthodontics Webinar Series:

• The Pathway to Ownership, Partnership, Associateship
• Growing A Practice
• Overhead Management – Industry Norms and Understanding Market Segments

These learning lectures are now online and available via the AAO member website at no cost to members. To view one or all of the lectures in this series, log onto, go to the “Education” section and click “On Demand Learning,” then on the upper right tab, “View all On-Demand Lectures.” One hour of continuing education credit is available for each Business of Orthodontics lecture. For a full list of webinars included in The Business of Orthodontics Webinar Series, check out the Feature Resources section (page 22) of the AAO’s The Bulletin April 2013 edition.

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